Written by: Abhijeet Mukherjee
About the author: Ex. President & CEO – QDigi Services, Hindustan Unilever, Coca-Cola, Eicher, Aircel, General Electric Company & Monster.com
Developing & executing a 360-degree Marketing (below the line) plan for an internationally renowned Beverage Brand. This resulted in marketing leadership across all the Beverage Categories.
Let me call this Brand – “Brand X”
Written by: Tuhin Ray
About the author: CEO, Malbros Group (Africa) | Vice President, Future Group (India) | Vice President, Aditya Birla Group (India) | Business Head, Spencer’s Retail Ltd (India) | Leadership Role (more than a decade) in Sales, Consumer and Customer Marketing, Colgate- Palmolive (India)
When we speak about the market dynamics and the consumption behaviour, there needs to be a deep understanding about the difference between shopper vs consumer. Generic marketing will draw upon consumer insights that relate to the perception of the product and the likeability of the product depending on product attributes.
Written by: Arpan Basu
About the author: Director Communications at Coca-Cola India and South West Asia
Existing empirical research confirms that there is a positive relationship between reputation management and development of corporate houses. Corporations have long since realized the importance of managing the reputation that will sustain their advancement in the age of competitive business management….
Written by: Ashok Jaiswar
About the author: Group Head Marketing and Corporate Communications – Greaves Cotton Limited and Ampere Electric
“You sell it and they may forget you, You serve well and they may remember you always.”
This has been a source of great inspiration for me as a Sales & Marketing person working to create great memorable experiences in the lifecycle journey of customers….
Written by: Madhumita Manna
About the author: Director/Head Marketing – OTC , Center of Excellence (Emerging Markets), Working with a Pharmaceutical Giant
Sushmita Sen once said Change is the only thing which is constant, this led to her winning the title of “Miss Universe”.
The past five – six months have changed the trajectory of everyone’s life and once again proved that change is the only thing that is constant in the continuous evolving world or should we call it the VUCA world……….
Written by: Sanjay Gupta
About the author: VP (Packaging Development & Procurement),DS Group│More than 30 years of experience in the field of Procurement, Packaging & Product Development
Packaging is the art, science and technology of wrapping, protecting and showcasing products for consumer centric, commercially viable manufacturing, distribution, storage, movement, sale and use with ease for ultimate satisfaction and delight to consumer…
Written by: Debasish Satpathy
About the author: Vice President at Schaeffler India – Head of Automotive Aftermarket
What’s next? A key question by garages, workshops, and automotive retailers. Mind space of customers is further cluttered in the current situation. In any case, there were topics of BS VI impact, Electronics proliferation in Vehicle components, E-vehicles repairability in aftermarket, E-commerce disruption, Technical competency (or lack of it), ability to compete with OE backed service stations etc occupying the mind space of aftermarket intermediaries.
Written by: Ashok Jaiswar
About the author: Group Head Marketing and Corporate Communications – Greaves Cotton Limited and Ampere Electric
Post pandemic curves coupled with a spike in unemployment has led to quite an uncertainty. There have been cuts in discretionary spending and people are more conscious of what to buy and consume. The choices today are driven by absolute necessity and utmost essential products and services only featured in the shopping list…
Written by: Dr. Sharmila Banerjee
About the author: CEO at Green Chillies Motion Pictures | Founder and CEO -IWLF | The Leadership Consortium
Create a synergistic marketing environment where the CMO and CXO/CCO can collaborate to create the best customer experience
Marketing is any business action that creates interest or gathers information about a prospect or potential customer….
Written by: Aditi Anand
About the author: 13+ years of marketing experience with some of the most iconic brands in the consumer technology space | Currently Heading Brand, Media and Digital Marketing for Nokia Mobiles, India (HMD Global) | Past Experience with Airtel, Flipkart and Micromax | Chicago Booth School of Business | IMT Ghaziabad
Marketing is the “money” function of the organization and often subjected to scrutiny, even when business is running as usual. A pandemic or not, as soon as the company falters on its financial objectives, the marketing budget is often the first to get rationalized…….
Written by: Shashank Joshi
About the author: Chairman Sagacious Programming and Development Pvt Ltd.│Ex CEO MoneyonMobile
After the recent pandemic, the world has realized that if a business has to stay relevant it has to transform itself to its Digital Avatar. If you stop meeting people and want to sell you need an interface to complete the commercial transaction. That interface to accept payments digitally is provided by a payment gateway.
Written by: Dr. Subhajit Bose
About the author: 22+ years of experience in transportation, logistics, supply chain, consulting and IT industries | Director & Head- Strategic Planning, Analytics & Controls (Airlines)
Business leaders across the globe agree that data is the new oil and business analytics has been gaining importance and playing a pivotal role in organizational strategy & decision making. It is apparent that data and analytics will become the essential function for any organization not only to grow, but to survive….
Written by: Trupti Bhandari
About the author: Global Business Leader│Ex-EVP GSK, Reckitt Benckiser, Pfizer, B&L│Author, Life and executive coach
This is the most important advice I can provide from my experience as a marketer and a businesswoman. The complexities of business can drag us into paralyzing debates and prevent us from looking at the final beneficiary of all our efforts – the consumer. It is not what the company can offer, what it can manufacture efficiently, what satisfies the manager’s objectives, what makes great financial sense or what the boss’s wife needs … but what the consumer needs….
Written by: Siddharth Dabhade
About the author: Managing Director at MiQ. Ex Google | Microsoft. Tech biz builder and investor
Observe what good salesperson in your organization do If you are working in a sales organization, this is absolutely important and the fastest way to learn. I have observed many strong sales persons (and not all were in sales!) and many interesting styles to sell……
Written by: Niraj Pattarkine
About the author: Business Head | Sales & Marketing | Retail & Franchisee Operations | Projects
Chapter 1 – Key factors to look for in a Channel Partner
For many manufacturing companies, success in sales depends to a large extent on “Distribution Sales”, which is achieved through its network of Channel Partners. In this series of articles on the topic, let’s try to delve into some practical experiences& leanings on the subject, gathered essentially during actual field workings………