Written by: Rajib Chowdhury
About the author: Business Head – Consumer Durable Service & Revenue
If you ask a salesperson associated with Appliance trade, almost everyone will say it is the toughest and competitive market. Well, they are not completely wrong also……..
Written by: Nimish Danani
About the author: Director at Hitachi Vantara
Sales v/s Marketing?
By industry definition; sales have to sell and getting number sis their KRA; getting more profitable business is Sales KRA. Marketing on the other side is responsible to create that demand, the hype and the pull for enabling sales……
Written by: Arpan Basu
About the author: Director Communications at Coca-Cola India and South West Asia
Earlier this year, I eavesdropped on an interesting conversation amongst the children at my kid’s school during the dispersal. The topic being discussed was the marvels of technology where each person could by the mere click of a button – sign up for services or apps on smartphones and TVs and enjoy their offerings any-time through universal internet access at their fingertips…….
Written by: Madhumita Manna
About the author: Vice President – Consumer Health with a Nutraceutical company
The consumer journey to picking up your brand is not a straightforward process of eye level & buy level anymore, which means that no more does it involve only being present in the retail and blasting the media out with the brand hard-selling proposition………..