Written by: Tuhin Ray
About the author: CEO, Malbros Group (Africa) | Vice President, Future Group (India) | Vice President, Aditya Birla Group (India) | Business Head, Spencer’s Retail Ltd (India) | Leadership Role (more than a decade) in Sales, Consumer and Customer Marketing, Colgate- Palmolive (India)
When we speak about the market dynamics and the consumption behaviour, there needs to be a deep understanding about the difference between shopper vs consumer. Generic marketing will draw upon consumer insights that relate to the perception of the product and the likeability of the product depending on product attributes.
Tuhin Ray’s Blog
Written by: Tuhin Ray
About the author: CEO, Malbros Group (Africa) | Vice President, Future Group (India) | Vice President, Aditya Birla Group (India) | Business Head, Spencer’s Retail Ltd (India) | Leadership Role (more than a decade) in Sales, Consumer and Customer Marketing, Colgate- Palmolive (India)
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A graduate from St. Xavier’s College, Calcutta and management studies from IIM Calcutta. Worked across Consumer Marketing, Customer Marketing, Shopper Marketing and Sales over a decade with Colgate Palmolive (I) Ltd. Was Business Head in Spencer’s Retail. Worked as Vice President at Aditya Birla Group (50 Billion Dollar Group) and Vice President at Future Group (5 billion Dollar Group, largest retailer in India). Currently CEO of Malbros (Mjengo Ltd), the brand owner of Nuvita Biscuits, Daawat , Rico , Snakit & Cereos.