When in doubt, think of the consumer need

July 31, 2020August 19, 2020 SimApt CXO's Blog 1 Comment Simapt CXO's Blog, Trupti Bhandari's Blog

Written by: Trupti Bhandari

About the author: Global Business Leader│Ex-EVP GSK, Reckitt Benckiser, Pfizer, B&L│Author, Life and executive coach

This is the most important advice I can provide from my experience as a marketer and a businesswoman. The complexities of business can drag us into paralyzing debates and prevent us from looking at the final beneficiary of all our efforts – the consumer. It is not what the company can offer, what it can manufacture efficiently, what satisfies the manager’s objectives, what makes great financial sense or what the boss’s wife needs … but what the consumer needs….

What is the way to learn sales?

July 30, 2020August 19, 2020 SimApt CXO's Blog Leave a comment Siddharth Dabhade's Blog, Simapt CXO's Blog

Managing Director at MiQ. Ex Google | Microsoft. Tech biz builder and investor In 2008

Written by: Siddharth Dabhade

About the author: Managing Director at MiQ. Ex Google | Microsoft. Tech biz builder and investor

Observe what good salesperson in your organization do If you are working in a sales organization, this is absolutely important and the fastest way to learn. I have observed many strong sales persons (and not all were in sales!) and many interesting styles to sell……

Practical Guide to Distribution Sales–Chapter-1(Channel Partner Selection – Part I)

July 29, 2020September 22, 2020 SimApt CXO's Blog Leave a comment Distribution Sales Series, Niraj Pattarkine's Blog, Simapt CXO's Blog

Written by: Niraj Pattarkine

About the author: Business Head | Sales & Marketing | Retail & Franchisee Operations | Projects

Chapter 1 – Key factors to look for in a Channel Partner
For many manufacturing companies, success in sales depends to a large extent on “Distribution Sales”, which is achieved through its network of Channel Partners. In this series of articles on the topic, let’s try to delve into some practical experiences& leanings on the subject, gathered essentially during actual field workings………

Five meetings needed to clinch Business deals effectively

July 27, 2020August 19, 2020 SimApt CXO's Blog 3 Comments Rajendra Singh Sisodia's Blog, Simapt CXO's Blog

Written by: Rajendra Singh Sisodia

About the author: ex Executive Director, Indian Oil Corporation | Chairman, Bitumen India Forum | Strategic Advisor & Consultant | Globally acclaimed Speaker | Mentor to Startups | LinkedIn 19000+

In today’s dynamic market, everyone wants to clinch the deals quickly. However in this process many basics of sale, marketing & negotiations are compromised or missed out. As a result in many cases such deals are not able to deliver the intended results physically or commercially. So in today’s blog I am going to pen down the brief for this process based on practical experience……..

Decoding paradigm shifts and challenges for Communication Industry in the Post-Covid era

July 27, 2020August 19, 2020 SimApt CXO's Blog 1 Comment Shalini Singh's Blog, Simapt CXO's Blog

Written by: Shalini Singh

About the author: Chief-Corporate Communications, Sustainability & CSR at Tata Power | Woman Director | TEDx Speaker | Passion for Social & Green Causes!

Way back in 1959, US President John F. Kennedy had said that word ‘crisis’ also presents an opportunity. Decades later, this statement is more relevant than ever for businesses during a pandemic. When a pandemic like Corona virus struck us, everything from our daily routine to the way we run business and hold conversations has changed drastically…..

Fallacies in Change Management

July 25, 2020August 19, 2020 SimApt CXO's Blog 1 Comment Simapt CXO's Blog, Sunil Thekkepat's Blog

Written by: Sunil Thekkepat

About the author: National Business Head & Sr Vice President |Over two decades of Corporate experience ; voracious reader, an avid traveler and a connoisseur of good things in life !

How often have you heard or read about ‘Change Management’? And how often have you heard about the clichéd but the true phrase “Change is the only constant”? There would be hundreds and thousands of books and articles on Change Management…

Dilip’s Masterclass, my primer in selling

July 24, 2020July 24, 2020 SimApt CXO's Blog 2 Comments Debabratha Banerjee's Blog, Simapt CXO's Blog

Written by: Debabratha Banerjee

About the author: >Debabratha Banerjee │32 years, in Sales, Marketing & International Business

It was early January of 1985, when I landed in Kolkata on my new assignment with Godrej Soaps Ltd( as Godrej Consumer Products, or GCPL, was known then), as a Sales executive. Winter chill pervaded the air, and signs of New Year revelry were visible everywhere, more so on the famed Park Street….

Innovation through co-creation

July 23, 2020July 23, 2020 SimApt CXO's Blog Leave a comment Abhra Banerjee's Blog, Simapt CXO's Blog

Written by: Abhra Banerjee

About the author: President & CEO at Cleanomatics, a Stadhawk, Inc Brand

Creation & co-creation are intricately inter-twined. Sometimes we create new innovative products to address or solve the problem the mankind is facing at that moment, sometimes we create just for the joy of creation…..

Product Development in Startups

July 20, 2020August 11, 2020 SimApt CXO's Blog 1 Comment Ashish Kothari's Blog, Simapt CXO's Blog

Written by: Ashish Kothari

About the author: Ashish Kothari has over three decades of experience in Marketing & Sales in industry sectors ranging from transport fuels, lubricants, entertainment and FMCG. He has worked in global markets across 5 continents, and currently works as a Senior Vice President in India

Conventional approaches to product development maximize chances of success by building all possible features that could fulfill the maximum number of customer needs. Startups don’t have the luxury of investing the same time and money. That’s why the MVP approach is better suited for startups…

“I see. said the blind man !”

July 20, 2020July 20, 2020 SimApt CXO's Blog Leave a comment Manishi Sanwal's Blog, Simapt CXO's Blog

Written by: Manishi Sanwal

About the author: >Managing Director at voicebacktechnologies.com

In the world of Data Science & Data led decision making, a lot of executives across the corporate ladder suffer from “I see, said the blind man”……..

Marketing & Sales Organisation Objectives During COVID 19 Times

July 18, 2020July 20, 2020 SimApt CXO's Blog Leave a comment Deb Gooha's Blog, Simapt CXO's Blog

Written by: Deb Gooha

About the author: Chief Marketing Officer Fintech | Ex Marketing, Brand & Alliance Head National Payments Corporation of India

The sales objective is to pursue quality leads and the marketing objective is to generate leads that sales can later qualify and pursue, in turn, the marketing team need to innovate new way and solutions which works for the sales lead management funneling…..

On boarding the Trade Partner

July 16, 2020August 11, 2020 SimApt CXO's Blog 2 Comments Simapt CXO's Blog, Subir Palit's Blog

Written by: Subir Palit

About the author: Business leader | Motivational Speaker | Former COO, CMO | Current Country Head – Greenply Industries. He has over three decades of experience in marketing in consumer electronics and building materials industry

There’s a saying, “Show me your friends and I’ll show you your future”: By: Chaplain Ronnie Melancon. Repurposing this quote and using this in business context to understand the importance of trade channel partners one may rephrase it to “Show me your trade partners and we can predict the future of the organisation”…..

Musts for Realty sector in crisis

July 15, 2020July 20, 2020 SimApt CXO's Blog Leave a comment Samujjwal Ghosh's Blog, Simapt CXO's Blog

Written by: Samujjwal Ghosh

About the author: Director, Xanadu Realty│FMCG & RE person│Fitness aficionado │Finds sanctuary in RD Burman & Rafi saab

COVID 19 has been an invisible threat and continues to have economic and epidemiological impact and has impacted businesses across categories at multiple levels. Countries and companies are making cautious and concerted effort to transition toward the next normal, and planning scenarios across multiple horizons……..

Decoding Marketing in Times of COVID Era

July 14, 2020July 14, 2020 SimApt CXO's Blog 1 Comment Shalini Singh's Blog, Simapt CXO's Blog

Written by: Shalini Singh

About the author: Chief-Corporate Communications, Sustainability & CSR at Tata Power | Woman Director | TEDx Speaker | Passion for Social & Green Causes!

In Covid era, it is essential to decode marketing by being empathetic to customer needs. I recall this line written I had read long time ago that said that the most dangerous thought in today’s world is “we have always done it this way”…..

Building emotional connect with buyer through stories

July 13, 2020August 5, 2020 SimApt CXO's Blog Leave a comment Ramesh Patodia's Blog, Simapt CXO's Blog

Written by: Ramesh Patodia

About the author: CEO at Ambrosia Nutrition Pvt Ltd.│30+ years of experience in sales & business

Emotional connection is what you need to sell your product or service.
People make buying decisions emotionally and justify it logically. If you don’t connect with prospects on an emotional level, they won’t buy.
So, how do you build an emotional connection with both prospects and customers…..