Written by: Dr Shreekant Vijaykar
About the author: Director of Asia Operations at COPC Inc.
Knowing the difference between price and value, and finding your purpose
A new year brings 365 new opportunities. To do more. To make mistakes. And to learn from them and grow………..
Month: January 2022
Enabling Strategic Collaboration: Vendor or Partner ??
Written by: Subir Palit
About the author: Business leader | Motivational Speaker | Former COO, CMO | Current Country Head – Greenply Industries. He has over three decades of experience in marketing in consumer electronics and building materials industry
Today only a few organisations have all the resources & infrastructure to tackle new market opportunities or competition independently, maintain economies of scale, cost efficiency and deep network penetration….
Don’t be the Manager Or BOSS But a Leader of the New Generation : For Success as Manager/Sr Manager in Sales & Marketing
Written by: Sabyasachi Satpathy
About the author: An Automotive (Tyres, Batteries & Lubricants) Sales & Marketing professional having more than 25 years’ experience in India & GCC. Currently working in GASCOL as Business Head for Saudi Arabia & Bahrain operations
A Manager or a BOSS leads a team, so naturally, he is a leader of his team. However, in the business management sense, both of them have a different approach in getting their team to achieve the Business objective, Sales Target & overall development of the company……
Power of Influencer Marketing
Written by: Ashok Jaiswar
About the author: Group Head Marketing & Corporate Communications – Greaves Cotton Limited & Ampere Electric
In digital first economy, consumers have multi fold increased their search online before stepping into the physical retail world. Their search spans from discovering the product, reading reviews, watching videos and relevant content on Social media & brand websites……..
Sales and Marketing make good career choices
Written by: Krishnakumar Ramanathan
About the author: VP & Country Business Head – LDA Siemens Limited India.
This is a choice which young professionals often have to make – should they take on a Sales or Marketing role? Or should they stick to Strategy, Design or Technical functions? This hesitancy exists because Sales and Marketing aren’t the ‘coolest’ roles, nor are they the ones that get most noticed by the management……..