Written by: Ashok Jaiswar
About the author: Group Head Marketing and Corporate Communications – Greaves Cotton Limited and Ampere Electric
“We weren’t ready, but we adapted”. Last 8-9 months have been the biggest learning period for all as once- in- a- century swept the whole world away with its own set of challenges & crisis………
Written by: Anurag Awasthi
About the author: Sales Head at SORIL Infra Resources Ltd. (An initiative of Indiabulls Group)
Whenever we think about Cricket world cup, A picture of Great Kapil Dev comes in our mind where he is holding the world cup trophy in his hand, a smile on his face and Lord’s gallery in the backdrop……..
Written by: Dr Shreekant Vijaykar
About the author: Director of Asia Operations at COPC Inc.
Consider that you have to buy something for yourself. Say you are looking for one of those work-from-home chairs. Sitting in your current, wooden chair is getting rather uncomfortable. So you give a quick scan on the net, find some interesting options, and then try to purchase one that was rated well……..
Written by: Tariq Jarrar
About the author: Group Executive Director and Co-Founder of Devmark Group – Dubai. United Arab Emirates
In this part of Prospecting in a Cluttered World, I will cover the anatomy of telephone prospecting.
“Every single time you pick up the phone, you’re getting closer to a yes.” Stephan Schiffman……
Written by: Rajib Chowdhury
About the author: Business Head – Consumer Durable Service & Revenue
I had a colleague who was a die-hard fan of Thums-up. We used to travel together a lot. But I never saw him coming out of a Dhaba or roadside restaurant in disappointment since there were no Thums-up available……..
Written by: Dr. Maya Sharma
About the author: Global Medical Director (Win Medicare, Modi Mundipharma & Signutra) | Ex AstraZeneca, Abbott, Philips
“Pharma Marketing is not my fancy, I want to work in FMCG sector, which has enough space to accommodate my creative juices, speed for the adrenaline rush, competitive intelligence inputs to keep me on my toes” – expressed my marketing colleague………
Written by: Krishnakumar Ramanathan
About the author: Vice President – Sales (Transmission) at Siemens Limited.
This article is for all young engineers considering a stint or career in B2B sales functions. There are a number of misconceptions usually attributed to Sales and Marketing (ref. above image). This is probably because the impact of sales is felt across any organisation and sales professionals are more visible……..