Written by: Rakesh Setia
About the author: Chief Sales and Marketing Officer at Rustomjee
Over the last three decades, many events have been marked as disruptive, such as :
1. Globalization, Computers and automation, Consumer Finance, Opening up of economy in 90’s
2. Mobile penetration, growth in internet coverage, banking, services in the first decade of 21st century …..
Written by: Minari Shah
About the author: Director-Public Relations at Amazon India
Much has been written about how PR has changed/ is changing in recent times. A key reason is undoubtedly the rise of digital media — including social platforms, that has changed how content is consumed. It has brought in a stronger focus on content creation …..
Written by: Abhra Banerjee
About the author: President & CEO at Cleanomatics, a Stadhawk, Inc Brand
Many a times a glittering Star Cast, a World-Renowned Director and a Producer with the deepest pockets backed by a mega-budget marketing campaign fail to create a blockbuster hit film, while a small budget film with an unknown star cast goes on to win Oscars…..
Written by: Sabyasachi Satpathy
About the author: An Automotive (Tyres, Batteries & Lubricants) Sales & Marketing professional having more than 25 years’ experience in India & GCC. Currently working in GASCOL as Business Head for Saudi Arabia & Bahrain operations
Seems to be funny to you, not practical, illogical, hard to believe , how come without selling I will be successful in Sales but it’s true and you will actually realize the difference once after you have gone through the below points thoroughly as study says most of the successful people in Sales actually doesn’t sale. successful people in Sales actually doesn’t sale.
Let’s find out how…..
Written by: Rajendra Singh Sisodia
About the author: ex Executive Director, Indian Oil Corporation | Chairman, Bitumen India Forum | Strategic Advisor & Consultant | Globally acclaimed Speaker | Mentor to Startups | LinkedIn 19000+
So called good customers provide a short-term ease but difficult customers provide an opportunity for improvement & sustainable growth in business for long term.
In a sales review meeting with the team…….
Written by: Pankaj Pipariya
About the author: Head of Business Development-India. Srilanka, Bangladesh & Nepal at Anahat Organisation Development Consultancy Pvt Ltd
It took aviation and automobile industry more than 60 years to gain user base of 5 crores and the same feat was achieved by Twitter in 2 years and Pokémon-go in only 19 days!!! Such is the incredible power of digitization and social media in recent times…
Written by: Sivasis Dey
About the author: Mentor: Advisor & Consultant – Downstream Oil & Gas | Former Executive Director-Indian Oil | Director-Indian Oil Mauritius Ltd
A complaint was received by a senior executive of a well known major Automobile manufacturer.
‘This is the second time I have written to you and I don’t blame you for not answering me because I kind of sounded crazy….
Written by: Pramoud Rao
About the author: Managing Director, Zicom Electronic Security Systems
I have been since time memorial mesmerized by the game of soccer. It’s such a thrilling experience watching a fast paced, action packed soccer game. In almost 90 minutes flat while watching the game, one can enjoy the game and also pick up so many valuable lessons in Sales Management.There are several common touch points that the game and sales per se share in common…
Written by: Subir Palit
About the author: Business leader | Motivational Speaker | Former COO, CMO | Current Country Head – Greenply Industries
He has over three decades of experience in marketing in consumer electronics and building materials industry
There is a phrase in Buddhism, “kill the Buddha”, it means that the ….
Written by: Ram Parthasarathy
About the author: Managing Director | Chief Executive Officer | Dynalec Controls Pvt. Ltd. | Automotives | Manufacturing | Engineering
In the hustle to sell, the aspect of professional ethics in marketing is often overlooked. However, this is a critical element if one wishes to achieve consistent success in marketing.
Professional ethics in any field demands that we be honest and truthful with the customer….
Written by: Raja Chakraborty
About the author: Business Director – Luxury Grooming, Raymond Consumer Care | Strategy | P&L | FMCG | Consumer Goods
Have you ever felt when someone is talking to you and you are trying to concentrate but multiple thoughts emerge in your mind and you struggle to concentrate. It has happened with me multiple times and I always felt these are just thoughts. But the reality is if we can control our thoughts a lot can change in our everyday lives….
Written by: Shivanandan Pare
About the author: Harvard Business School Alumni | Entrepreneur | E-commerce | Consumer Internet | Corporate Strategy
We all are going through an unprecedent crisis there is no doubt about it and this one is going to stay here for a while. This crisis will also change a lot of things and ensure that most of the things are not going to be the same anymore.
The good part is that such crisis comes once or twice in 100 years…
Written by: Ashish Kothari
About the author: Ashish Kothari has over three decades of experience in Marketing & Sales in industry sectors ranging from transport fuels, lubricants, entertainment and FMCG. He has worked in global markets across 5 continents, and currently works as a Senior Vice President in India
Achieving market leadership requires more than a great product. Read on for the STP approach…
Written by: Siddharth Dabhade
About the author: Managing Director at MiQ. Ex Google | Microsoft. Tech biz builder and investor
In 2008, I was at Microsoft looking after a territory in South India region. The 2008 financial crisis hit hard every business. Majority of business in South India was hit as it was not only impacted by India slowdown but also outsourcing business was hit because it was directly connected to US Economy….
Written by: Sivasis Dey
About the author: Mentor: Advisor & Consultant – Downstream Oil & Gas | Former Executive Director-Indian Oil | Director-Indian Oil Mauritius Ltd
A complaint was received by a senior executive of a well known major Automobile manufacturer.
‘This is the second time I have written to you and I don’t blame you for not answering me because I kind of sounded crazy….