Written by: Madhumita Manna
About the author: Vice President – Consumer Health with a Nutraceutical company
The consumer journey to picking up your brand is not a straightforward process of eye level & buy level anymore, which means that no more does it involve only being present in the retail and blasting the media out with the brand hard-selling proposition………..
Written by: Madhumita Manna
About the author: Director/Head Marketing – OTC , Center of Excellence (Emerging Markets), Working with a Pharmaceutical Giant
Sushmita Sen once said Change is the only thing which is constant, this led to her winning the title of “Miss Universe”.
The past five – six months have changed the trajectory of everyone’s life and once again proved that change is the only thing that is constant in the continuous evolving world or should we call it the VUCA world……….