Developing & executing a 360-degree Marketing (below the line) plan for an internationally renowned Beverage Brand. This resulted in marketing leadership across all the Beverage Categories.
Code Red
Abhijeet Mukherjee’s Blogs
Abhijeet Mukherjee 
Partner & Sherpa / Business Consultant / Board Member / ex- President/ CEO/ Senior Business Leader with over 3 decades of experience (post IIM & Engg.) in reputed organizations like Hindustan Lever, Coca-Cola, Aircel, Eicher, The General Electric Company, Quess Corp (Fairfax invested Co.) & Monster.com.
Winning In A Competitive Environment
Preface Designed and implemented a sharply focussed, differentiated Sales & Marketing Strategy to win in the fiercely competitive telecom market of Delhi NCR and turned the business EBIDTA positive Background It was year 2013, when I was handed the assignment to turnround Aircel’s 2nd largest revenue circle of Delhi NCR in India. Telecom business in India was fiercely competitive with 8 telecom service providers in Delhi NCR at that time. We were the newest in the block with about 3% revenue market share but were making EBIDTA losses every month. Moreover, the revenue growth had remained stagnant for the preceding