What To Ask Yourself When Your Business Is Going Through Hard Times

Managing Director | Chief Executive Officer | Automotives | Manufacturing | Engineering

Written by: Ram Parthasarathy

About the author: Managing Director | Chief Executive Officer | Dynalec Controls Pvt. Ltd. | Automotives | Manufacturing | Engineering

When times are good, businesses get by with a lack of systems and controls, and owners think everything is OK with their business. And when a downturn comes along, panic sets in. Here are some questions to ask yourself when facing hard times, actually even if times are good……

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Healthcare Marketing: Priorities to meet the changed market needs

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Written by: Jasrita Dhir

About the author: Head – Brand, Marketing & CSR at Fortis Healthcare

Healthcare marketing has always required a specialised skill-set considering healthcare is a ‘grudge-category’. However, never has healthcare marketing been under the kind of pressure that it has been, in the last couple of years…..

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Why Small is the New Big for Gen-N?

Ashok Jaiswar1

Written by: Ashok Jaiswar

About the author: Group Head Marketing and Corporate Communications – Greaves Cotton Limited and Ampere Electric

The daily life has been almost dysfunctional in the last 6 months & higher impetus to products that can restore wellness & health has been on a spike. Immunity boosters, comfort foods, essential groceries, health drinks, fitness products all have gained massive significance over conventional purchases……

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Practical Guide to Distribution Sales–Chapter-1 (Channel Partner Selection – Part II)

Niraj Pattarkine 1

Written by: Niraj Pattarkine

About the author: Business Head | Sales & Marketing | Retail & Franchisee Operations | Projects

Chapter 1 – Key factors to look for in a Channel Partner (Part II)
In the previous chapter we have covered the Personal Profile of the Distributor, which is the softer part of the assessment while appointing a new Channel Partner. Now, let’s discuss the “Business Profile” part, which would vary greatly based on product, industry, market strategy etc, however, generic factors are covered below……….

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How to enhance Sale in “Others Category”

Rajendra Singh Sisodia 1

Written by: Rajendra Singh Sisodia

About the author: ex Executive Director, Indian Oil Corporation | Chairman, Bitumen India Forum | Strategic Advisor & Consultant | Globally acclaimed Speaker | Mentor to Startups | LinkedIn 19000+

In all high level review meetings either the focus is on to increase the sale/ Market Share or to firm up strategies/action plans for 20% customers who contribute 80% of the total volume. In most of the cases almost all the time is devoted in discussion of Sale to top 20% customers & practically no time for discussion on “Others Category” customers/ sales………

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The online print of tomorrow – A resurrection of print

Shalini Gupta

Written by: Shalini Gupta

About the author: Innovative Product and Marketing Evangelist | Ex-VP Brand Head Inox, Lokmat | Ex-CMO Reliance Broadcast | Regional PR & Brand Head – Bharti Airtel

Covid-19 pandemic has adversely affected the Indian print media sector leading to existential crisis for the industry, redefining consumer reading habits and consumption of news. With a significant decline in readership, due to dwindling advertisements or a serious disruption in circulation of newspapers and magazines, different media houses have been forced to take extreme steps……

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Advertising – How does it really work?

Trupti__Bhandari

Written by: Trupti Bhandari

About the author: Global Business Leader│Ex-EVP GSK, Reckitt Benckiser, Pfizer, B&L│Author, Life and executive coach

‘Advertising troubles both sociologists and financial directors: the former because they think it works, the latter because they think it does not’, says Byron Sharp. The question of whether to advertise or not is especially a concern in today’s times when the results may not be seen immediately…..

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Communications – A conscious effort to get a balanced perspective

Arpan Basu1

Written by: Arpan Basu

About the author: Director Communications at Coca-Cola India and South West Asia

It’s a familiar feeling – you’re scrolling through your social media posts and you notice a pattern emerging. It’s subtle; you don’t really realise it till you make a conscious effort to really think about what you’re consuming, but you gradually realise that the curated content is aligned with your general worldview…..

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In Plant Logistics – key elements to enhance the business of manufacturing entities

Shantha Martin

Written by: Shantha Martin

About the author: Chief Executive Officer at PENTAGON Group

The innovative technologies influence logistics in important ways. The digitization of the supply chain and automation of logistics processes – through technologies such as the industrial Internet of Things (IIoT), smart sensors, Big Data and artificial intelligence (AI), along with other new technologies – has paved the way to innovative, interconnected and smart logistics……

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Embrace the unknown

Ashok_Jaiswar

Written by: Ashok Jaiswar

About the author: Group Head Marketing and Corporate Communications – Greaves Cotton Limited and Ampere Electric

A lot goes as investment to create a product or service. But do you know that between 70% to 90% of these either fail or derail from the pre-decided plan. Either the offering doesn’t meet the requirements of consumers or they don’t find requisite value which probably leads to this situation. ….

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Mobile Wallets – Are they relevant today?

Shashank Joshi

Written by: Shashank Joshi

About the author: Chairman Sagacious Programming and Development Pvt Ltd.│Ex CEO MoneyonMobile

A digital instrument that converts your Mobile phone into a device for carrying out financial transactions can be defined as a Mobile Wallet. Technology evolved from a fixed line phone to a cordless phone to a mobile phone and that got us thinking of how we could add various services to this device and found replacement to various services that were restricted to a desktop or a hand held camera……

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Showbiz During Pandemic – A Media And Entertainment Perspective

Dr Sharmila Banerjee1

Written by: Dr. Sharmila Banerjee

About the author: CEO at Green Chillies Motion Pictures | Founder and CEO -IWLF | The Leadership Consortium

Create a synergistic marketing environment where the CMO and CXO/CCO can collaborate to create the best customer experience

The COVID-19 pandemic began at a time of increasing global economic vulnerability. There were already genuine concerns of falling consumption levels and investment alongside rising unemployment. Brexit and the U.S-China trade war hadn’t helped and there was a palpable sense of uncertainty…..

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Test of Resilience and Communication

Shalini Gupta

Written by: Shalini Gupta

About the author: Innovative Product and Marketing Evangelist | Ex-VP Brand Head Inox, Lokmat | Ex-CMO Reliance Broadcast | Regional PR & Brand Head – Bharti Airtel

Most of us civilians have grown up hearing stories of bravery while our soldiers have braved the enemy facing them at the front. This pandemic has probably shown us at every step how it is fighting a battle at our doorstep, in our locality, protecting our loved ones and for the 1st time probably gave a sense what really is the experience of our soldiers at the front……

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Consumer Insight: A Sure Way to Convert Good Advertising into Great Advertising.

Praveen Jaipuriar

Written by: Praveen Jaipuriar

About the author: CEO at Continental Coffee Pvt. Limited | ex- Head Marketing – Dabur India Ltd

A few days ago, I got a message reminding me to recharge my DTH account. While I was recharging, I realized something startling. My package had some 400+ channels. What an amazing amount of clutter. We live in the age of clutter. Reaching a consumer was relatively easy in the 80s when you had one TV channel, few newspapers and a couple of radio channels……

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