Written by: Rajendra Singh Sisodia
About the author: ex Executive Director, Indian Oil Corporation | Chairman, Bitumen India Forum | Strategic Advisor & Consultant | Globally acclaimed Speaker | Mentor to Startups | LinkedIn 19000+
In today’s dynamic market, everyone wants to clinch the deals quickly. However in this process many basics of sale, marketing & negotiations are compromised or missed out. As a result in many cases such deals are not able to deliver the intended results physically or commercially. So in today’s blog I am going to pen down the brief for this process based on practical experience……..
Sales
Decoding paradigm shifts and challenges for Communication Industry in the Post-Covid era
Written by: Shalini Singh
About the author: Chief-Corporate Communications, Sustainability & CSR at Tata Power | Woman Director | TEDx Speaker | Passion for Social & Green Causes!
Way back in 1959, US President John F. Kennedy had said that word ‘crisis’ also presents an opportunity. Decades later, this statement is more relevant than ever for businesses during a pandemic. When a pandemic like Corona virus struck us, everything from our daily routine to the way we run business and hold conversations has changed drastically…..
Fallacies in Change Management
Written by: Sunil Thekkepat
About the author: National Business Head & Sr Vice President |Over two decades of Corporate experience ; voracious reader, an avid traveler and a connoisseur of good things in life !
How often have you heard or read about ‘Change Management’? And how often have you heard about the clichéd but the true phrase “Change is the only constant”? There would be hundreds and thousands of books and articles on Change Management…
Dilip’s Masterclass, my primer in selling
Written by: Debabratha Banerjee
About the author: >Debabratha Banerjee │32 years, in Sales, Marketing & International Business
It was early January of 1985, when I landed in Kolkata on my new assignment with Godrej Soaps Ltd( as Godrej Consumer Products, or GCPL, was known then), as a Sales executive. Winter chill pervaded the air, and signs of New Year revelry were visible everywhere, more so on the famed Park Street….
“I see. said the blind man !”
Written by: Manishi Sanwal
About the author: >Managing Director at voicebacktechnologies.com
In the world of Data Science & Data led decision making, a lot of executives across the corporate ladder suffer from “I see, said the blind man”……..
Marketing & Sales Organisation Objectives During COVID 19 Times
Written by: Deb Gooha
About the author: Chief Marketing Officer Fintech | Ex Marketing, Brand & Alliance Head National Payments Corporation of India
The sales objective is to pursue quality leads and the marketing objective is to generate leads that sales can later qualify and pursue, in turn, the marketing team need to innovate new way and solutions which works for the sales lead management funneling…..
Musts for Realty sector in crisis
Written by: Samujjwal Ghosh
About the author: Director, Xanadu Realty│FMCG & RE person│Fitness aficionado │Finds sanctuary in RD Burman & Rafi saab
COVID 19 has been an invisible threat and continues to have economic and epidemiological impact and has impacted businesses across categories at multiple levels. Countries and companies are making cautious and concerted effort to transition toward the next normal, and planning scenarios across multiple horizons……..
Decoding Marketing in Times of COVID Era
Written by: Shalini Singh
About the author: Chief-Corporate Communications, Sustainability & CSR at Tata Power | Woman Director | TEDx Speaker | Passion for Social & Green Causes!
In Covid era, it is essential to decode marketing by being empathetic to customer needs. I recall this line written I had read long time ago that said that the most dangerous thought in today’s world is “we have always done it this way”…..
Building emotional connect with buyer through stories
Written by: Ramesh Patodia
About the author: CEO at Ambrosia Nutrition Pvt Ltd.│30+ years of experience in sales & business
Emotional connection is what you need to sell your product or service.
People make buying decisions emotionally and justify it logically. If you don’t connect with prospects on an emotional level, they won’t buy.
So, how do you build an emotional connection with both prospects and customers…..
How to make an effective presentation test
Written by: Ram Parthasarathy
About the author: Managing Director | Chief Executive Officer | Dynalec Controls Pvt. Ltd. | Automotives | Manufacturing | Engineering
The ability to make an effective presentation is an important, yet often overlooked, skill.
How often have we had to sit through a presentation where the presenter puts up slide after slide and fumblingly reads through line by line. Is there value in this?……
How to sustain big customers ?
Written by: Rajendra Singh Sisodia
About the author: ex Executive Director, Indian Oil Corporation | Chairman, Bitumen India Forum | Strategic Advisor & Consultant | Globally acclaimed Speaker | Mentor to Startups | LinkedIn 19000+
Big customers are very demanding but if you win their trust, they are yours for long-term…….
What to look for when hiring a marketing person
Written by: Ram Parthasarathy
About the author: Managing Director | Chief Executive Officer | Dynalec Controls Pvt. Ltd. | Automotives | Manufacturing | Engineering
Unlike many skill sets within an organization, marketing is primarily a soft skill. So, obviously, when hiring a marketing person, soft skills should receive priority……
The most important factor in sales….. “Mindset”
Written by: Ramesh Patodia
About the author: CEO at Ambrosia Nutrition Pvt Ltd.│30+ years of experience in sales & business
Hundreds of books have been written on these topics, and are part of standard sales training programs. This piece will focus on most important, but often ignored topic – MINDSET…..
Don’t Sell the Product Or Services…If You want to be Successful In Sales Profession
Written by: Sabyasachi Satpathy
About the author: An Automotive (Tyres, Batteries & Lubricants) Sales & Marketing professional having more than 25 years’ experience in India & GCC. Currently working in GASCOL as Business Head for Saudi Arabia & Bahrain operations
Seems to be funny to you, not practical, illogical, hard to believe , how come without selling I will be successful in Sales but it’s true and you will actually realize the difference once after you have gone through the below points thoroughly as study says most of the successful people in Sales actually doesn’t sale. successful people in Sales actually doesn’t sale.
Let’s find out how…..
The Beautiful Game of Soccer & Sales – An Intriguing Take
Written by: Pramoud Rao
About the author: Managing Director, Zicom Electronic Security Systems
I have been since time memorial mesmerized by the game of soccer. It’s such a thrilling experience watching a fast paced, action packed soccer game. In almost 90 minutes flat while watching the game, one can enjoy the game and also pick up so many valuable lessons in Sales Management.There are several common touch points that the game and sales per se share in common…