Written by: Aditi Anand
About the author: 13+ years of marketing experience with some of the most iconic brands in the consumer technology space | Currently Heading Brand, Media and Digital Marketing for Nokia Mobiles, India (HMD Global) | Past Experience with Airtel, Flipkart and Micromax | Chicago Booth School of Business | IMT Ghaziabad
Marketing is the “money” function of the organization and often subjected to scrutiny, even when business is running as usual. A pandemic or not, as soon as the company falters on its financial objectives, the marketing budget is often the first to get rationalized…….