Effective Sales team can create great synergy with BTL campaigns


Written by: Debasish Satpathy

About the author: Vice President at Schaeffler India – Head of Automotive Aftermarket

What’s next? A key question by garages, workshops, and automotive retailers. Mind space of customers is further cluttered in the current situation. In any case, there were topics of BS VI impact, Electronics proliferation in Vehicle components, E-vehicles repairability in aftermarket, E-commerce disruption, Technical competency (or lack of it), ability to compete with OE backed service stations etc occupying the mind space of aftermarket intermediaries.

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