Should Customer Service Professionals be Worried about “Customer Loyalty”?

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Written by: Rajib Chowdhury

About the author: Business Head – Consumer Durable Service & Revenue

I had a colleague who was a die-hard fan of Thums-up. We used to travel together a lot. But I never saw him coming out of a Dhaba or roadside restaurant in disappointment since there were no Thums-up available……..

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Paradigm shift in After-Sales Service – Must know for Marketer

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Written by: Rajib Chowdhury

About the author: Business Head – Consumer Durable Service & Revenue

I clearly remember, it was 1985, my dad finally booked our first Refrigerator. The Refrigerator was delivered almost a month after the booking. Unfortunately one decorative plastic cover was found broken. Toll free or customer care concepts were not there even in the imagination of the brands…….

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What To Ask Yourself When Your Business Is Going Through Hard Times

Managing Director | Chief Executive Officer | Automotives | Manufacturing | Engineering

Written by: Ram Parthasarathy

About the author: Managing Director | Chief Executive Officer | Dynalec Controls Pvt. Ltd. | Automotives | Manufacturing | Engineering

When times are good, businesses get by with a lack of systems and controls, and owners think everything is OK with their business. And when a downturn comes along, panic sets in. Here are some questions to ask yourself when facing hard times, actually even if times are good……

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In Plant Logistics – key elements to enhance the business of manufacturing entities

Shantha Martin

Written by: Shantha Martin

About the author: Chief Executive Officer at PENTAGON Group

The innovative technologies influence logistics in important ways. The digitization of the supply chain and automation of logistics processes – through technologies such as the industrial Internet of Things (IIoT), smart sensors, Big Data and artificial intelligence (AI), along with other new technologies – has paved the way to innovative, interconnected and smart logistics……

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Code RED

Abhijeet Mukherjee2

Written by: Abhijeet Mukherjee

About the author: Ex. President & CEO – QDigi Services, Hindustan Unilever, Coca-Cola, Eicher, Aircel, General Electric Company & Monster.com

Developing & executing a 360-degree Marketing (below the line) plan for an internationally renowned Beverage Brand. This resulted in marketing leadership across all the Beverage Categories.
Let me call this Brand – “Brand X”

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Effective Sales team can create great synergy with BTL campaigns

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Written by: Debasish Satpathy

About the author: Vice President at Schaeffler India – Head of Automotive Aftermarket

What’s next? A key question by garages, workshops, and automotive retailers. Mind space of customers is further cluttered in the current situation. In any case, there were topics of BS VI impact, Electronics proliferation in Vehicle components, E-vehicles repairability in aftermarket, E-commerce disruption, Technical competency (or lack of it), ability to compete with OE backed service stations etc occupying the mind space of aftermarket intermediaries.

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Warehousing – Emerging Trends

Shantha Martin

Written by: Shantha Martin

About the author: Chief Executive Officer at PENTAGON Group

Warehouse management continues to evolve. Now, that we are in 2020, the warehouse is a carefully managed control center. It is a strategic hub of e-commerce within an overarching supply chain. Exciting as it, the business landscape has transformed, with the arrival of many different challenges, some of which depend on where in the world the warehouse operations are located….

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Winning in a Competitive Environment

Abhijeet Mukherjee2

Written by: Abhijeet Mukherjee

About the author: Ex. President – QDigi Services | Ex. Hindustan Unilever, Coca-Cola, Eicher, Aircel & Monster.com

Designed and implemented a sharply focused, differentiated Sales & Marketing Strategy to win in the fiercely competitive telecom market of Delhi NCR and turned the business EBIDTA positive

It was year 2013, when I was handed the assignment…

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Dimension of Reverse-Innovation to Businesses

Shantha Martin

Written by: Shantha Martin

About the author: Chief Executive Officer at PENTAGON Group

The COVID experience has caused a paradigm shift in the choices we will make

The existence of the human race, is a story of survival; in the midst the vagaries of our existence, we have innovated and we have evolved. The unexpected vicissitudes has always brought with itself lessons, which have caused a paradigm shift….

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