Written by: Ashish Goyal
About the author: P&L Operations | Strategic Business Planning | Operations Roadmap
In this article, we are going to look into the difficulties and the challenges a normal employee faces during their day to day job-life and we are also going to add few key points on how to manage it efficiently so that we can tackle those challenges with ease….
Strategy
Selling Product or Selling Price? The never ending dilemma for Retailers
Written by: Rajib Chowdhury
About the author: Business Head – Consumer Durable Service & Revenue
The incredible size and spread of our retail industry attracts everyone – from big MNCs to Family owned retail chains to neighborhood traders. Retailing keeps our country healthy and lively………
Living by the “Tagline”
Written by: Rajib Chowdhury
About the author: Business Head – Consumer Durable Service & Revenue
I was part of a home improvement retail chain and we were having a brainstorming session to create a “tagline” for our brand……..
How much ‘Unconventional’ you are as a Sales Person
Written by: Rajib Chowdhury
About the author: Business Head – Consumer Durable Service & Revenue
If you ask a salesperson associated with Appliance trade, almost everyone will say it is the toughest and competitive market. Well, they are not completely wrong also……..
Should Customer Service Professionals be Worried about “Customer Loyalty”?
Written by: Rajib Chowdhury
About the author: Business Head – Consumer Durable Service & Revenue
I had a colleague who was a die-hard fan of Thums-up. We used to travel together a lot. But I never saw him coming out of a Dhaba or roadside restaurant in disappointment since there were no Thums-up available……..
Paradigm shift in After-Sales Service – Must know for Marketer
Written by: Rajib Chowdhury
About the author: Business Head – Consumer Durable Service & Revenue
I clearly remember, it was 1985, my dad finally booked our first Refrigerator. The Refrigerator was delivered almost a month after the booking. Unfortunately one decorative plastic cover was found broken. Toll free or customer care concepts were not there even in the imagination of the brands…….
What To Ask Yourself When Your Business Is Going Through Hard Times
Written by: Ram Parthasarathy
About the author: Managing Director | Chief Executive Officer | Dynalec Controls Pvt. Ltd. | Automotives | Manufacturing | Engineering
When times are good, businesses get by with a lack of systems and controls, and owners think everything is OK with their business. And when a downturn comes along, panic sets in. Here are some questions to ask yourself when facing hard times, actually even if times are good……
In Plant Logistics – key elements to enhance the business of manufacturing entities
Written by: Shantha Martin
About the author: Chief Executive Officer at PENTAGON Group
The innovative technologies influence logistics in important ways. The digitization of the supply chain and automation of logistics processes – through technologies such as the industrial Internet of Things (IIoT), smart sensors, Big Data and artificial intelligence (AI), along with other new technologies – has paved the way to innovative, interconnected and smart logistics……
Code RED
Written by: Abhijeet Mukherjee
About the author: Ex. President & CEO – QDigi Services, Hindustan Unilever, Coca-Cola, Eicher, Aircel, General Electric Company & Monster.com
Developing & executing a 360-degree Marketing (below the line) plan for an internationally renowned Beverage Brand. This resulted in marketing leadership across all the Beverage Categories.
Let me call this Brand – “Brand X”
Effective Sales team can create great synergy with BTL campaigns
Written by: Debasish Satpathy
About the author: Vice President at Schaeffler India – Head of Automotive Aftermarket
What’s next? A key question by garages, workshops, and automotive retailers. Mind space of customers is further cluttered in the current situation. In any case, there were topics of BS VI impact, Electronics proliferation in Vehicle components, E-vehicles repairability in aftermarket, E-commerce disruption, Technical competency (or lack of it), ability to compete with OE backed service stations etc occupying the mind space of aftermarket intermediaries.
Warehousing – Emerging Trends
Written by: Shantha Martin
About the author: Chief Executive Officer at PENTAGON Group
Warehouse management continues to evolve. Now, that we are in 2020, the warehouse is a carefully managed control center. It is a strategic hub of e-commerce within an overarching supply chain. Exciting as it, the business landscape has transformed, with the arrival of many different challenges, some of which depend on where in the world the warehouse operations are located….
Winning in a Competitive Environment
Written by: Abhijeet Mukherjee
About the author: Ex. President – QDigi Services | Ex. Hindustan Unilever, Coca-Cola, Eicher, Aircel & Monster.com
Designed and implemented a sharply focused, differentiated Sales & Marketing Strategy to win in the fiercely competitive telecom market of Delhi NCR and turned the business EBIDTA positive
It was year 2013, when I was handed the assignment…
Dimension of Reverse-Innovation to Businesses
Written by: Shantha Martin
About the author: Chief Executive Officer at PENTAGON Group
The COVID experience has caused a paradigm shift in the choices we will make
The existence of the human race, is a story of survival; in the midst the vagaries of our existence, we have innovated and we have evolved. The unexpected vicissitudes has always brought with itself lessons, which have caused a paradigm shift….