Written by: Rajib Chowdhury
About the author: Business Head – Consumer Durable Service & Revenue
I clearly remember, it was 1985, my dad finally booked our first Refrigerator. The Refrigerator was delivered almost a month after the booking. Unfortunately one decorative plastic cover was found broken. Toll free or customer care concepts were not there even in the imagination of the brands…….
Written by: Ashok Jaiswar
About the author: Group Head Marketing and Corporate Communications – Greaves Cotton Limited and Ampere Electric
Amidst ongoing challenges gripping us with the theory of lock & unlock we all have been continuously chasing new ways of getting back to live our normal life……..
Written by: Arpan Basu
About the author: Director Communications at Coca-Cola India and South West Asia
The communications industry is an apt reflection of our time: fast-paced and in need of constant evolution. Especially during crises, well-devised communications can become the quickest tool in ensuring business continuity and responding to unprecedented situations……
Written by: Abhra Banerjee
About the author: President & CEO at Cleanomatics, a Stadhawk, Inc Brand
I will start with my favorite example which I consider as an all-time classic. If there were a Marketing Hall of Fame Awards for the entire last decade, this story should have won the topmost slot……..
Written by: Mandeep Singh
About the author: CEO & Executive Director at JSL Lifestyle Limited
“If any trouble or anxiety comes your way,
Don’t ever be restless, I am here (I will make sure that it gets fulfilled)…”
The world is moving from product selling to solution selling. Simultaneously, in any work environment, both bosses & subordinates are looking for trustworthy colleagues & specialists, who are resourceful enablers and can get the job done with tenacity, by taking full ownership.
Written by: Sudip Banerjee
About the author: Ex Head Muscat Sales – Mazda Oman
Over the past few years, the automobile sector has been stuck in a quagmire, with floundering sales as a result of slowing economy.
The onset of the Covid-19 pandemic could result in vehicle sales plunging further and the recovery path will be slow.
Written by: Praveen Jaipuriar
About the author: CEO at Continental Coffee Pvt. Limited | ex- Head Marketing – Dabur India Ltd
It was 2015, I was at Chandigarh sitting in a plush office of Mr Juneja. Mr Juneja was the promoter of a hair oil brand Kesh King. The brand was launched somewhere in 2008 and within a short span of 6-7 years attained a turnover of Rs 250-275cr. Mr Juneja believed that it was beyond his means to scale it up further and therefore had put the brand up for sale commanding a valuation of Rs 1800-2000 cr…….
Written by: Atul Suri
About the author: Vice President, Sales & Marketing (SBU Head), HR leader, UN Peacekeeper & Indian Army Veteran
A SWOT Analysis forms the very basis of every decision taken, be it on charting strategies to meet the Vision and Mission of the organization or even for arriving at a well thought of Brand Plan for a Marketer……
Written by: Shalini Singh
About the author: Chief-Corporate Communications, Sustainability & CSR at Tata Power | Woman Director | TEDx Speaker | Passion for Social & Green Causes!
When a humanitarian crisis like the Coronavirus pandemic hit, it was easy to be scared of the future. But, as they say that nothing in life should be feared but understood and when it comes to consumer engagement, this is what brands need to remember…….
Written by: Ram Parthasarathy
About the author: Managing Director | Chief Executive Officer | Dynalec Controls Pvt. Ltd. | Automotives | Manufacturing | Engineering
When times are good, businesses get by with a lack of systems and controls, and owners think everything is OK with their business. And when a downturn comes along, panic sets in. Here are some questions to ask yourself when facing hard times, actually even if times are good……
Written by: Jasrita Dhir
About the author: Head – Brand, Marketing & CSR at Fortis Healthcare
Healthcare marketing has always required a specialised skill-set considering healthcare is a ‘grudge-category’. However, never has healthcare marketing been under the kind of pressure that it has been, in the last couple of years…..
Written by: Ashok Jaiswar
About the author: Group Head Marketing and Corporate Communications – Greaves Cotton Limited and Ampere Electric
The daily life has been almost dysfunctional in the last 6 months & higher impetus to products that can restore wellness & health has been on a spike. Immunity boosters, comfort foods, essential groceries, health drinks, fitness products all have gained massive significance over conventional purchases……
Written by: Niraj Pattarkine
About the author: Business Head | Sales & Marketing | Retail & Franchisee Operations | Projects
Chapter 1 – Key factors to look for in a Channel Partner (Part II)
In the previous chapter we have covered the Personal Profile of the Distributor, which is the softer part of the assessment while appointing a new Channel Partner. Now, let’s discuss the “Business Profile” part, which would vary greatly based on product, industry, market strategy etc, however, generic factors are covered below……….
Written by: Pankaj Pipariya
About the author: Head of Business Development-India. Srilanka, Bangladesh & Nepal at Anahat Organisation Development Consultancy Pvt Ltd
Do you know People (Employees, Customers, Investors, and Business Partners) generate more data points in a company than any other factor? Invasion of mobile phones has accelerated the pace of data generation. A research said, an average person looks at his/her mobile screen more than 600 times a day……
Written by: Rajendra Singh Sisodia
About the author: ex Executive Director, Indian Oil Corporation | Chairman, Bitumen India Forum | Strategic Advisor & Consultant | Globally acclaimed Speaker | Mentor to Startups | LinkedIn 19000+
In all high level review meetings either the focus is on to increase the sale/ Market Share or to firm up strategies/action plans for 20% customers who contribute 80% of the total volume. In most of the cases almost all the time is devoted in discussion of Sale to top 20% customers & practically no time for discussion on “Others Category” customers/ sales………