Written by: Abhra Banerjee
About the author: President & CEO at Cleanomatics, a Stadhawk, Inc Brand
I will start with my favorite example which I consider as an all-time classic. If there were a Marketing Hall of Fame Awards for the entire last decade, this story should have won the topmost slot……..
Abhra Banerjee’s Blog
Abhra Banerjee
President & CEO at Cleanomatics, a Stadhawk, Inc Brand
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What do you get when you combine an incorrigible optimist, a day-dreamer, an idealist, a veteran corporate leader, a keen marketer, an economist, an avid family man, a passionate stage performer, a person with a childlike curiosity but with a big appetite & a bull when it comes to work? You get a crazy man called Abhra Rajib Banerjee which is me. My Grandpa fondly gifted me this unique name which is actually a combination of 2 names rolled into one. Abhra means “Cloud” and Rajib means “Lotus”. My Grandpa wanted me to be the “Lotus of the clouds” which is the Sun by the day and the Moon by the night. I grew up in a middle-class Bengali family in North Calcutta and as is very common with all Bengali families, took to performing arts and got admitted to the best of schools Calcutta had to offer. After graduating in Economics from Presidency College, Kolkata received my Post Graduation Degree in Economics from the Delhi School of Economics. Later I went on to receive my Management Education at XLRI and University of California at Berkeley, HAAS School of Business. I have worked at MNC’s like ICI Plc and Akzo Nobel across 30 countries around the globe and after hitting the Golden Side of my life, decided to re-discover myself by becoming a Silicon Valley Start Up Entrepreneur. My journey till now has taken me from the narrow streets of North Kolkata where Rabindra-Sangeet is a way of life to the place where all Tech-Titans aspire to migrate to—the world renowned Silicon Valley near San Francisco where I started by Start-up called Cleanomatics . I am blessed to have a rocking team with me and we are creating the future Uber of the Cleaning Industry. Please write to me at abhra.banerjee@cleanomatics.com or call me at +15593584362. Will be happy to connect. Make sure you check out our website—www.cleanomatics.com
CIAO !
Marketing Through Influencers
Written by: Abhra Banerjee
About the author: President & CEO at Cleanomatics, a Stadhawk, Inc Brand
Was watching an old Bengali movie. The protagonist reaches Puri Railway Station. As soon as he alights from the train he is surrounded by Rickshaw-Wala, Tonga-Wala & Taxi-Wala offering him a ride to the “best hotel” in town with a complete package offering for 3 days of tour inclusive of a Panda/Priest guided Puja & Tour of the Sacred Sri Jagannath Temple, and a “Nulia (local lifeguards) guided swimming experience in the rough seas of Puri, etc…….
Innovation through co-creation
Written by: Abhra Banerjee
About the author: President & CEO at Cleanomatics, a Stadhawk, Inc Brand
Creation & co-creation are intricately inter-twined. Sometimes we create new innovative products to address or solve the problem the mankind is facing at that moment, sometimes we create just for the joy of creation…..
The “mantra” behind successful innovations
Written by: Abhra Banerjee
About the author: President & CEO at Cleanomatics, a Stadhawk, Inc Brand
Many a times a glittering Star Cast, a World-Renowned Director and a Producer with the deepest pockets backed by a mega-budget marketing campaign fail to create a blockbuster hit film, while a small budget film with an unknown star cast goes on to win Oscars…..
Power of Story Telling
Written by: Abhra Banerjee
About the author: President & CEO at Cleanomatics, a Stadhawk, Inc Brand
We all love listening to stories. The best stories have a protagonist, a plot, a crisis, and a happy ending. Some of the best stories in the world, like those of the Ramayana the Mahabharata & that of Troy have traveled down the generations through bedtime stories…