Things Not To Do In Sales

A-C-18

Written by: Ananda Chatterjee

About the author: National Sales Head – Opple Lighting India Pvt Ltd.

Everyone tells us “How to crack a sale” “How to make a Sales Call” “How to improve your strike ratio” but does anybody tell you “What Not to do in sales”?
90% of sales call do not materialize because customer didn’t like what you offered but because the way you offered……..

Continue reading


The Keystone of Marketing Strategy: CVP

over three decades of experience in Marketing & Sales in industry sectors ranging from transport fuels, lubricants, entertainment and FMCG. He has worked in global markets across 5 continents, and currently works as a Senior Vice President in India

Written by: Ashish Kothari

About the author: Ashish Kothari has over three decades of experience in Marketing & Sales in industry sectors ranging from transport fuels, lubricants, entertainment and FMCG. He has worked in global markets across 5 continents, and currently works as a Senior Vice President in India

Joe Saldana glanced at his watch a third and final time as he eased into the corner table at Moonbucks Coffee. Relieved that he was well in time for his 11 o’clock appointment with Mr. Mehra, (his premier prospect for a lucrative endowment policy), Joe pulled out his carefully prepared benefit illustrations just as his client walked in….

Continue reading


Secrets of an International Assignment

over three decades of experience in Marketing & Sales in industry sectors ranging from transport fuels, lubricants, entertainment and FMCG. He has worked in global markets across 5 continents, and currently works as a Senior Vice President in India

Written by: Ashish Kothari

About the author: Ashish Kothari has over three decades of experience in Marketing & Sales in industry sectors ranging from transport fuels, lubricants, entertainment and FMCG. He has worked in global markets across 5 continents, and currently works as a Senior Vice President in India

Have you ever wondered why we only ever hear the term “Non-Resident Indian”, and not “Non-Resident any-other-nationality”? Perhaps there is a technical answer deeply embedded in India’s complex tax laws. But viewed from another lens, this group does merit a dedicated terminology. After all, they do constitute by far the largest group expatriates resident abroad! International assignees are a major sub-group of NRI’s, and the subject of this article….

Continue reading


Product Development in Startups

over three decades of experience in Marketing & Sales in industry sectors ranging from transport fuels, lubricants, entertainment and FMCG. He has worked in global markets across 5 continents, and currently works as a Senior Vice President in India

Written by: Ashish Kothari

About the author: Ashish Kothari has over three decades of experience in Marketing & Sales in industry sectors ranging from transport fuels, lubricants, entertainment and FMCG. He has worked in global markets across 5 continents, and currently works as a Senior Vice President in India

Conventional approaches to product development maximize chances of success by building all possible features that could fulfill the maximum number of customer needs. Startups don’t have the luxury of investing the same time and money. That’s why the MVP approach is better suited for startups…

Continue reading


Marketing & Sales Organisation Objectives During COVID 19 Times

hief Marketing Officer Fintech | Ex Marketing, Brand & Alliance Head National Payments Corporation of India

Written by: Deb Gooha

About the author: Chief Marketing Officer Fintech | Ex Marketing, Brand & Alliance Head National Payments Corporation of India

The sales objective is to pursue quality leads and the marketing objective is to generate leads that sales can later qualify and pursue, in turn, the marketing team need to innovate new way and solutions which works for the sales lead management funneling…..

Continue reading


Career Progression amidst Disruption

Rakesh Setia1

Written by: Rakesh Setia

About the author: Chief Sales and Marketing Officer at Rustomjee

Over the last three decades, many events have been marked as disruptive, such as :
1. Globalization, Computers and automation, Consumer Finance, Opening up of economy in 90’s
2. Mobile penetration, growth in internet coverage, banking, services in the first decade of 21st century …..

Continue reading


Don’t Sell the Product Or Services…If You want to be Successful In Sales Profession

Sabyasachi Satpathy

Written by: Sabyasachi Satpathy

About the author: An Automotive (Tyres, Batteries & Lubricants) Sales & Marketing professional having more than 25 years’ experience in India & GCC. Currently working in GASCOL as Business Head for Saudi Arabia & Bahrain operations

Seems to be funny to you, not practical, illogical, hard to believe , how come without selling I will be successful in Sales but it’s true and you will actually realize the difference once after you have gone through the below points thoroughly as study says most of the successful people in Sales actually doesn’t sale. successful people in Sales actually doesn’t sale.
Let’s find out how…..

Continue reading


Marketing, the STP way

over three decades of experience in Marketing & Sales in industry sectors ranging from transport fuels, lubricants, entertainment and FMCG. He has worked in global markets across 5 continents, and currently works as a Senior Vice President in India

Written by: Ashish Kothari

About the author: Ashish Kothari has over three decades of experience in Marketing & Sales in industry sectors ranging from transport fuels, lubricants, entertainment and FMCG. He has worked in global markets across 5 continents, and currently works as a Senior Vice President in India

Achieving market leadership requires more than a great product. Read on for the STP approach…

Continue reading


CMO to CEO : The Final Journey

Business Leader | Entrepreneur | Board Member | Former COO and CMO – Metropolis and Dr Lal PathLabs | Launched the brand Windshield Experts in India from scratch | Oberoi Group of Hotels

Written by: Sameer Kaul

About the author: Business Leader | Entrepreneur | Board Member | Former COO and CMO – Metropolis and Dr Lal PathLabs | Launched the brand Windshield Experts in India from scratch | Oberoi Group of Hotels | MBA – Bond University Australia

The top marketing job in the company is a minefield where many talented executives have failed. While some of this is attributable to the ambiguity of the role itself…

Continue reading


Fret, Fume Or Fly: COVID-19 Is Here To Stay

Managing Director, Zicom Electronic Security Systems

Written by: Pramoud Rao

About the author: Managing Director, Zicom Electronic Security Systems

I have been since time memorial mesmerized by the game of soccer. It’s such a thrilling experience watching a fast paced, action packed soccer game. In almost 90 minutes flat while watching the game, one can enjoy the game and also pick up so many valuable lessons in Sales Management.There are several common touch points that the game and sales per se share in common…

Continue reading


Sales in New Normal

Vice President, Customer Strategies YTY Group

Written by: Bhaskar Mukherjee

About the author: Vice President, Customer Strategies YTY Group

The coronavirus COVID-19 is affecting 213 countries. As long as the world has not found a cure or a vaccine for Covid-19, we may have to adjust to a “new normal”, meaning a new way of living and going about our lives, work and interactions with other people. “With every crisis, there is an opportunity. For the communication industry, this crisis gives us an immense opportunity to work…

Continue reading


5 ways to be a successful young marketer

Sammridh

Written by: Samriddh Dasgupta

About the author: Ex-Vice President Marketing at Akiva | Ex-TIL | Ex-Aakash Digital | Ex-HCL Tech | 17 yrs in Advertising & Marketing

The core principle of Marketing comes from an intersection of science + art + human behaviour. As a lot of you will be starting or planning to accelerate your marketing careers, I am happy to share 5 essential skills that have helped me to be a successful marketer…

Continue reading


3 Mantras to decode the Last-Mile deliveries in congested cities

| Sr. Director- Digital Transformation & Innovation Advisory, SAP | Ensuring Customer Success & Building Winning Teams

Written by: Bharti Maan

About the author: Sr. Director- Digital Transformation & Innovation Advisory, SAP | Ensuring Customer Success & Building Winning Teams

As Covid spread its nasty pangs, the business of prophecy started working overtime to define how will it change the world and how the new normal will emerge. But almost ten weeks since the near shutdown in most parts of the world, the predictions of new normal have started to fade…

Continue reading


Brand science for a successful Brand strategy

hief Marketing Officer Fintech | Ex Marketing, Brand & Alliance Head National Payments Corporation of India

Written by: Deb Gooha

About the author: Chief Marketing Officer Fintech | Ex Marketing, Brand & Alliance Head National Payments Corporation of India

The days of designing a traditional brand strategy is over, the digital ecosystem has added new fields to the foundation of brand strategies. Learning how to apply the new brand science to data with a convincing approach to drive and validate brand marketing strategy is in…

Continue reading


Marketing your brand in times of a crisis

Vice President Marketing – India, APAC, Africa at MoveInSync

Written by: Payel Basu

About the author: Vice President Marketing – India, APAC, Africa at MoveInSync

The last 90 odd days have been unprecedented for everyone around the globe – ambiguity, uncertainty & fear were the key words. With lock downs and social distancing, businesses slowed down, consumption plummeted & most revenues are on a downward trend. Organizations are cautious of their spends and marketing budgets are typically…

Continue reading