Marketing your brand in times of a crisis

Vice President Marketing – India, APAC, Africa at MoveInSync

Written by: Payel Basu

About the author: Vice President Marketing – India, APAC, Africa at MoveInSync

The last 90 odd days have been unprecedented for everyone around the globe – ambiguity, uncertainty & fear were the key words. With lock downs and social distancing, businesses slowed down, consumption plummeted & most revenues are on a downward trend. Organizations are cautious of their spends and marketing budgets are typically…

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Power of Story Telling

Abhra Banerjee2

Written by: Abhra Banerjee

About the author: President & CEO at Cleanomatics, a Stadhawk, Inc Brand

We all love listening to stories. The best stories have a protagonist, a plot, a crisis, and a happy ending. Some of the best stories in the world, like those of the Ramayana the Mahabharata & that of Troy have traveled down the generations through bedtime stories…

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