Customer Delight

Effective Sales team can create great synergy with BTL campaigns

SimApt CXO's Blog 1 Comment Debasish Satpathy's Blog, Simapt CXO's Blog
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Written by: Debasish Satpathy

About the author: Vice President at Schaeffler India – Head of Automotive Aftermarket

What’s next? A key question by garages, workshops, and automotive retailers. Mind space of customers is further cluttered in the current situation. In any case, there were topics of BS VI impact, Electronics proliferation in Vehicle components, E-vehicles repairability in aftermarket, E-commerce disruption, Technical competency (or lack of it), ability to compete with OE backed service stations etc occupying the mind space of aftermarket intermediaries.

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Recalibrate the pace , Get ahead in the race

SimApt CXO's Blog Leave a comment Ashok Jaiswar's Blog, Simapt CXO's Blog
Ashok Jaiswar

Written by: Ashok Jaiswar

About the author: Group Head Marketing and Corporate Communications – Greaves Cotton Limited and Ampere Electric

Post pandemic curves coupled with a spike in unemployment has led to quite an uncertainty. There have been cuts in discretionary spending and people are more conscious of what to buy and consume. The choices today are driven by absolute necessity and utmost essential products and services only featured in the shopping list…

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The Role of Marketing

SimApt CXO's Blog Leave a comment Aditi Anand's Blog, Simapt CXO's Blog
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Written by: Aditi Anand

About the author: 13+ years of marketing experience with some of the most iconic brands in the consumer technology space | Currently Heading Brand, Media and Digital Marketing for Nokia Mobiles, India (HMD Global) | Past Experience with Airtel, Flipkart and Micromax | Chicago Booth School of Business | IMT Ghaziabad

Marketing is the “money” function of the organization and often subjected to scrutiny, even when business is running as usual. A pandemic or not, as soon as the company falters on its financial objectives, the marketing budget is often the first to get rationalized…….

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Payment Gateway – What you should know before you unlock the doorway to accepting digital payments.

SimApt CXO's Blog Leave a comment Shashank Joshi's Blog, Simapt CXO's Blog
Shashank Joshi

Written by: Shashank Joshi

About the author: Chairman Sagacious Programming and Development Pvt Ltd.│Ex CEO MoneyonMobile

After the recent pandemic, the world has realized that if a business has to stay relevant it has to transform itself to its Digital Avatar. If you stop meeting people and want to sell you need an interface to complete the commercial transaction. That interface to accept payments digitally is provided by a payment gateway.

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Business Analytics- What’s in store for marketers

SimApt CXO's Blog Leave a comment Dr. Subhajit Bose's Blog, Simapt CXO's Blog
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Written by: Dr. Subhajit Bose

About the author: 22+ years of experience in transportation, logistics, supply chain, consulting and IT industries | Director & Head- Strategic Planning, Analytics & Controls (Airlines)

Business leaders across the globe agree that data is the new oil and business analytics has been gaining importance and playing a pivotal role in organizational strategy & decision making. It is apparent that data and analytics will become the essential function for any organization not only to grow, but to survive….

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When in doubt, think of the consumer need

SimApt CXO's Blog 1 Comment Simapt CXO's Blog, Trupti Bhandari's Blog
Trupti__Bhandari

Written by: Trupti Bhandari

About the author: Global Business Leader│Ex-EVP GSK, Reckitt Benckiser, Pfizer, B&L│Author, Life and executive coach

This is the most important advice I can provide from my experience as a marketer and a businesswoman. The complexities of business can drag us into paralyzing debates and prevent us from looking at the final beneficiary of all our efforts – the consumer. It is not what the company can offer, what it can manufacture efficiently, what satisfies the manager’s objectives, what makes great financial sense or what the boss’s wife needs … but what the consumer needs….

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Practical Guide to Distribution Sales–Chapter-1(Channel Partner Selection – Part I)

SimApt CXO's Blog Leave a comment Distribution Sales Series, Niraj Pattarkine's Blog, Simapt CXO's Blog
Niraj Pattarkine 1

Written by: Niraj Pattarkine

About the author: Business Head | Sales & Marketing | Retail & Franchisee Operations | Projects

Chapter 1 – Key factors to look for in a Channel Partner
For many manufacturing companies, success in sales depends to a large extent on “Distribution Sales”, which is achieved through its network of Channel Partners. In this series of articles on the topic, let’s try to delve into some practical experiences& leanings on the subject, gathered essentially during actual field workings………

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Five meetings needed to clinch Business deals effectively

SimApt CXO's Blog 3 Comments Rajendra Singh Sisodia's Blog, Simapt CXO's Blog
Rajendra Singh Sisodia 1

Written by: Rajendra Singh Sisodia

About the author: ex Executive Director, Indian Oil Corporation | Chairman, Bitumen India Forum | Strategic Advisor & Consultant | Globally acclaimed Speaker | Mentor to Startups | LinkedIn 19000+

In today’s dynamic market, everyone wants to clinch the deals quickly. However in this process many basics of sale, marketing & negotiations are compromised or missed out. As a result in many cases such deals are not able to deliver the intended results physically or commercially. So in today’s blog I am going to pen down the brief for this process based on practical experience……..

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Decoding paradigm shifts and challenges for Communication Industry in the Post-Covid era

SimApt CXO's Blog 1 Comment Shalini Singh's Blog, Simapt CXO's Blog
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Written by: Shalini Singh

About the author: Chief-Corporate Communications, Sustainability & CSR at Tata Power | Woman Director | TEDx Speaker | Passion for Social & Green Causes!

Way back in 1959, US President John F. Kennedy had said that word ‘crisis’ also presents an opportunity. Decades later, this statement is more relevant than ever for businesses during a pandemic. When a pandemic like Corona virus struck us, everything from our daily routine to the way we run business and hold conversations has changed drastically…..

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Fallacies in Change Management

SimApt CXO's Blog 1 Comment Simapt CXO's Blog, Sunil Thekkepat's Blog
Sunil Thekkepat-Final

Written by: Sunil Thekkepat

About the author: National Business Head & Sr Vice President |Over two decades of Corporate experience ; voracious reader, an avid traveler and a connoisseur of good things in life !

How often have you heard or read about ‘Change Management’? And how often have you heard about the clichéd but the true phrase “Change is the only constant”? There would be hundreds and thousands of books and articles on Change Management…

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Dilip’s Masterclass, my primer in selling

SimApt CXO's Blog 2 Comments Debabratha Banerjee's Blog, Simapt CXO's Blog
Debabratha Banerjee

Written by: Debabratha Banerjee

About the author: >Debabratha Banerjee │32 years, in Sales, Marketing & International Business

It was early January of 1985, when I landed in Kolkata on my new assignment with Godrej Soaps Ltd( as Godrej Consumer Products, or GCPL, was known then), as a Sales executive. Winter chill pervaded the air, and signs of New Year revelry were visible everywhere, more so on the famed Park Street….

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Musts for Realty sector in crisis

SimApt CXO's Blog Leave a comment Samujjwal Ghosh's Blog, Simapt CXO's Blog
Samujjwal Ghosh

Written by: Samujjwal Ghosh

About the author: Director, Xanadu Realty│FMCG & RE person│Fitness aficionado │Finds sanctuary in RD Burman & Rafi saab

COVID 19 has been an invisible threat and continues to have economic and epidemiological impact and has impacted businesses across categories at multiple levels. Countries and companies are making cautious and concerted effort to transition toward the next normal, and planning scenarios across multiple horizons……..

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Decoding Marketing in Times of COVID Era

SimApt CXO's Blog 1 Comment Shalini Singh's Blog, Simapt CXO's Blog
Shalini Singh 1

Written by: Shalini Singh

About the author: Chief-Corporate Communications, Sustainability & CSR at Tata Power | Woman Director | TEDx Speaker | Passion for Social & Green Causes!

In Covid era, it is essential to decode marketing by being empathetic to customer needs. I recall this line written I had read long time ago that said that the most dangerous thought in today’s world is “we have always done it this way”…..

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