The Keystone of Marketing Strategy: CVP

October 27, 2020November 1, 2020 SimApt CXO's Blog 1 Comment Ashish Kothari's Blog, Simapt CXO's Blog

Written by: Ashish Kothari

About the author: Ashish Kothari has over three decades of experience in Marketing & Sales in industry sectors ranging from transport fuels, lubricants, entertainment and FMCG. He has worked in global markets across 5 continents, and currently works as a Senior Vice President in India

Joe Saldana glanced at his watch a third and final time as he eased into the corner table at Moonbucks Coffee. Relieved that he was well in time for his 11 o’clock appointment with Mr. Mehra, (his premier prospect for a lucrative endowment policy), Joe pulled out his carefully prepared benefit illustrations just as his client walked in….

Secrets of an International Assignment

August 19, 2020August 19, 2020 SimApt CXO's Blog 1 Comment Ashish Kothari's Blog, Simapt CXO's Blog

Written by: Ashish Kothari

About the author: Ashish Kothari has over three decades of experience in Marketing & Sales in industry sectors ranging from transport fuels, lubricants, entertainment and FMCG. He has worked in global markets across 5 continents, and currently works as a Senior Vice President in India

Have you ever wondered why we only ever hear the term “Non-Resident Indian”, and not “Non-Resident any-other-nationality”? Perhaps there is a technical answer deeply embedded in India’s complex tax laws. But viewed from another lens, this group does merit a dedicated terminology. After all, they do constitute by far the largest group expatriates resident abroad! International assignees are a major sub-group of NRI’s, and the subject of this article….

Product Development in Startups

July 20, 2020August 11, 2020 SimApt CXO's Blog 1 Comment Ashish Kothari's Blog, Simapt CXO's Blog

Written by: Ashish Kothari

About the author: Ashish Kothari has over three decades of experience in Marketing & Sales in industry sectors ranging from transport fuels, lubricants, entertainment and FMCG. He has worked in global markets across 5 continents, and currently works as a Senior Vice President in India

Conventional approaches to product development maximize chances of success by building all possible features that could fulfill the maximum number of customer needs. Startups don’t have the luxury of investing the same time and money. That’s why the MVP approach is better suited for startups…

Marketing, the STP way

June 10, 2020August 7, 2020 SimApt CXO's Blog Leave a comment Ashish Kothari's Blog, Simapt CXO's Blog

Marketing your brand in times of a crisis

June 10, 2020July 7, 2020 SimApt CXO's Blog Leave a comment Payel Basu's Blog, Simapt CXO's Blog

Written by: Payel Basu

About the author: Vice President Marketing – India, APAC, Africa at MoveInSync

The last 90 odd days have been unprecedented for everyone around the globe – ambiguity, uncertainty & fear were the key words. With lock downs and social distancing, businesses slowed down, consumption plummeted & most revenues are on a downward trend. Organizations are cautious of their spends and marketing budgets are typically…

Power of Story Telling

June 10, 2020July 7, 2020 SimApt CXO's Blog Leave a comment Abhra Banerjee's Blog, Simapt CXO's Blog

Written by: Abhra Banerjee

About the author: President & CEO at Cleanomatics, a Stadhawk, Inc Brand

We all love listening to stories. The best stories have a protagonist, a plot, a crisis, and a happy ending. Some of the best stories in the world, like those of the Ramayana the Mahabharata & that of Troy have traveled down the generations through bedtime stories…