Written by: Dr Shreekant Vijaykar
About the author: Director of Asia Operations at COPC Inc.
Knowing the difference between price and value, and finding your purpose
A new year brings 365 new opportunities. To do more. To make mistakes. And to learn from them and grow………..
Two Mantras
Ted Talks, But Does Ted Listen?
Written by: Dr Shreekant Vijaykar
About the author: Director of Asia Operations at COPC Inc.
Making a Robust VOC Mechanism for Customer Delight
A leading bank in Asia had commissioned us a few years ago for a short consulting assignment, where I got to know their marketing leader……….
Usefulness and Ease of Use: Two Mantras for Successful SST (self-service technologies) to Improving Brand Loyalty.
Written by: Dr Shreekant Vijaykar
About the author: Director of Asia Operations at COPC Inc.
A foodie and a self-ordering menu
Recently, a five-year-old story went viral once again about how McDonald’s reported that restaurants that introduced self-ordering kiosks experienced an average of 5-6% increase in sales………