The online print of tomorrow – A resurrection of print

September 11, 2020September 21, 2020 SimApt CXO's Blog Leave a comment Shalini Gupta's Blog, Simapt CXO's Blog

Written by: Shalini Gupta

About the author: Innovative Product and Marketing Evangelist | Ex-VP Brand Head Inox, Lokmat | Ex-CMO Reliance Broadcast | Regional PR & Brand Head – Bharti Airtel

Covid-19 pandemic has adversely affected the Indian print media sector leading to existential crisis for the industry, redefining consumer reading habits and consumption of news. With a significant decline in readership, due to dwindling advertisements or a serious disruption in circulation of newspapers and magazines, different media houses have been forced to take extreme steps……

Showbiz During Pandemic – A Media And Entertainment Perspective

August 29, 2020September 1, 2020 SimApt CXO's Blog 1 Comment Dr Sharmila Banerjee's Blog, Simapt CXO's Blog

Written by: Dr. Sharmila Banerjee

About the author: CEO at Green Chillies Motion Pictures | Founder and CEO -IWLF | The Leadership Consortium

Create a synergistic marketing environment where the CMO and CXO/CCO can collaborate to create the best customer experience

The COVID-19 pandemic began at a time of increasing global economic vulnerability. There were already genuine concerns of falling consumption levels and investment alongside rising unemployment. Brexit and the U.S-China trade war hadn’t helped and there was a palpable sense of uncertainty…..

Test of Resilience and Communication

August 26, 2020August 28, 2020 SimApt CXO's Blog Leave a comment Shalini Gupta's Blog, Simapt CXO's Blog

Written by: Shalini Gupta

About the author: Innovative Product and Marketing Evangelist | Ex-VP Brand Head Inox, Lokmat | Ex-CMO Reliance Broadcast | Regional PR & Brand Head – Bharti Airtel

Most of us civilians have grown up hearing stories of bravery while our soldiers have braved the enemy facing them at the front. This pandemic has probably shown us at every step how it is fighting a battle at our doorstep, in our locality, protecting our loved ones and for the 1st time probably gave a sense what really is the experience of our soldiers at the front……

Businesses Beyond Pandemic

August 5, 2020August 19, 2020 SimApt CXO's Blog Leave a comment Dr Sharmila Banerjee's Blog, Simapt CXO's Blog

What is the way to learn sales?

July 30, 2020August 19, 2020 SimApt CXO's Blog Leave a comment Siddharth Dabhade's Blog, Simapt CXO's Blog

Managing Director at MiQ. Ex Google | Microsoft. Tech biz builder and investor In 2008

Written by: Siddharth Dabhade

About the author: Managing Director at MiQ. Ex Google | Microsoft. Tech biz builder and investor

Observe what good salesperson in your organization do If you are working in a sales organization, this is absolutely important and the fastest way to learn. I have observed many strong sales persons (and not all were in sales!) and many interesting styles to sell……

Lessons from 2008 financial crisis

June 10, 2020July 7, 2020 SimApt CXO's Blog Siddharth Dabhade's Blog, Simapt CXO's Blog

Written by: Siddharth Dabhade

About the author: Managing Director at MiQ. Ex Google | Microsoft. Tech biz builder and investor

In 2008, I was at Microsoft looking after a territory in South India region. The 2008 financial crisis hit hard every business. Majority of business in South India was hit as it was not only impacted by India slowdown but also outsourcing business was hit because it was directly connected to US Economy….