The online print of tomorrow – A resurrection of print

Shalini Gupta

Written by: Shalini Gupta

About the author: Innovative Product and Marketing Evangelist | Ex-VP Brand Head Inox, Lokmat | Ex-CMO Reliance Broadcast | Regional PR & Brand Head – Bharti Airtel

Covid-19 pandemic has adversely affected the Indian print media sector leading to existential crisis for the industry, redefining consumer reading habits and consumption of news. With a significant decline in readership, due to dwindling advertisements or a serious disruption in circulation of newspapers and magazines, different media houses have been forced to take extreme steps……

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Test of Resilience and Communication

Shalini Gupta

Written by: Shalini Gupta

About the author: Innovative Product and Marketing Evangelist | Ex-VP Brand Head Inox, Lokmat | Ex-CMO Reliance Broadcast | Regional PR & Brand Head – Bharti Airtel

Most of us civilians have grown up hearing stories of bravery while our soldiers have braved the enemy facing them at the front. This pandemic has probably shown us at every step how it is fighting a battle at our doorstep, in our locality, protecting our loved ones and for the 1st time probably gave a sense what really is the experience of our soldiers at the front……

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