Written by: Rajib Chowdhury
About the author: Business Head – Consumer Durable Service & Revenue
The incredible size and spread of our retail industry attracts everyone – from big MNCs to Family owned retail chains to neighborhood traders. Retailing keeps our country healthy and lively………
Demand
Living by the “Tagline”
Written by: Rajib Chowdhury
About the author: Business Head – Consumer Durable Service & Revenue
I was part of a home improvement retail chain and we were having a brainstorming session to create a “tagline” for our brand……..
How much ‘Unconventional’ you are as a Sales Person
Written by: Rajib Chowdhury
About the author: Business Head – Consumer Durable Service & Revenue
If you ask a salesperson associated with Appliance trade, almost everyone will say it is the toughest and competitive market. Well, they are not completely wrong also……..
Are Marketers Over Obsessed With The 5th P.
Written by: Praveen Jaipuriar
About the author: CEO at Continental Coffee Pvt. Limited | ex- Head Marketing – Dabur India Ltd
The 5th P that I am referring to here is the packaging. Packaging has undergone huge changes in the last couple of decades. Simple rounds have become curvaceous, adding aesthetics and convenience at the same time, single colour labels have become multicolour with options of a gloss look or matt finish, and so on……..
What comes first Demand or Distribution? A perennial dilemma for FMCG companies.
Written by: Praveen Jaipuriar
About the author: CEO at Continental Coffee Pvt. Limited | ex- Head Marketing – Dabur India Ltd
It was 2015, I was at Chandigarh sitting in a plush office of Mr Juneja. Mr Juneja was the promoter of a hair oil brand Kesh King. The brand was launched somewhere in 2008 and within a short span of 6-7 years attained a turnover of Rs 250-275cr. Mr Juneja believed that it was beyond his means to scale it up further and therefore had put the brand up for sale commanding a valuation of Rs 1800-2000 cr…….
Business Analytics- What’s in store for marketers
Written by: Dr. Subhajit Bose
About the author: 22+ years of experience in transportation, logistics, supply chain, consulting and IT industries | Director & Head- Strategic Planning, Analytics & Controls (Airlines)
Business leaders across the globe agree that data is the new oil and business analytics has been gaining importance and playing a pivotal role in organizational strategy & decision making. It is apparent that data and analytics will become the essential function for any organization not only to grow, but to survive….