Written by: Ananda Chatterjee
About the author: National Sales Head – Opple Lighting India Pvt Ltd.
Everyone tells us “How to crack a sale” “How to make a Sales Call” “How to improve your strike ratio” but does anybody tell you “What Not to do in sales”?
90% of sales call do not materialize because customer didn’t like what you offered but because the way you offered……..
Written by: Shalini Singh
About the author: Chief-Corporate Communications, Sustainability & CSR at Tata Power | Woman Director | TEDx Speaker | Passion for Social & Green Causes!
When a humanitarian crisis like the Coronavirus pandemic hit, it was easy to be scared of the future. But, as they say that nothing in life should be feared but understood and when it comes to consumer engagement, this is what brands need to remember…….
Written by: Shalini Singh
About the author: Chief-Corporate Communications, Sustainability & CSR at Tata Power | Woman Director | TEDx Speaker | Passion for Social & Green Causes!
In a Pre-Covid world, we would not be talking about how integral virtual technology is to interpersonal communication. This is because earlier interpersonal communication was not completely dependent on virtual technology. Before Covid-19, only around 7% of U.S. employees regularly worked from home collaborating and connecting virtually. In Europe, most countries had only up to 10% of remote employees……
Written by: Shalini Singh
About the author: Chief-Corporate Communications, Sustainability & CSR at Tata Power | Woman Director | TEDx Speaker | Passion for Social & Green Causes!
Way back in 1959, US President John F. Kennedy had said that word ‘crisis’ also presents an opportunity. Decades later, this statement is more relevant than ever for businesses during a pandemic. When a pandemic like Corona virus struck us, everything from our daily routine to the way we run business and hold conversations has changed drastically…..
Written by: Deb Gooha
About the author: Chief Marketing Officer Fintech | Ex Marketing, Brand & Alliance Head National Payments Corporation of India
The sales objective is to pursue quality leads and the marketing objective is to generate leads that sales can later qualify and pursue, in turn, the marketing team need to innovate new way and solutions which works for the sales lead management funneling…..
Written by: Shalini Singh
About the author: Chief-Corporate Communications, Sustainability & CSR at Tata Power | Woman Director | TEDx Speaker | Passion for Social & Green Causes!
In Covid era, it is essential to decode marketing by being empathetic to customer needs. I recall this line written I had read long time ago that said that the most dangerous thought in today’s world is “we have always done it this way”…..
Written by: Sameer Kaul
About the author: Business Leader | Entrepreneur | Board Member | Former COO and CMO – Metropolis and Dr Lal PathLabs | Launched the brand Windshield Experts in India from scratch | Oberoi Group of Hotels | MBA – Bond University Australia
The top marketing job in the company is a minefield where many talented executives have failed. While some of this is attributable to the ambiguity of the role itself…
Written by: Pramoud Rao
About the author: Managing Director, Zicom Electronic Security Systems
I have been since time memorial mesmerized by the game of soccer. It’s such a thrilling experience watching a fast paced, action packed soccer game. In almost 90 minutes flat while watching the game, one can enjoy the game and also pick up so many valuable lessons in Sales Management.There are several common touch points that the game and sales per se share in common…
Written by: Deb Gooha
About the author: Chief Marketing Officer Fintech | Ex Marketing, Brand & Alliance Head National Payments Corporation of India
The days of designing a traditional brand strategy is over, the digital ecosystem has added new fields to the foundation of brand strategies. Learning how to apply the new brand science to data with a convincing approach to drive and validate brand marketing strategy is in…