Seems to be funny to you, not practical, illogical, hard to believe, how come without selling I will be successful in Sales but it’s true and you will actually realize the difference once after you have gone through the below points thoroughly as study says most of the successful people in Sales actually doesn’t sale.
Covid, Pandemic , Unprecedented times – Now that I have got your attention let me assuage
you that I am not going to be a harbinger of bad news imapt the number of soothsayers
and crystal ball gazers have increased, and my attempt is not to venture into that territory
at all. Situation has caught us off guard and we are going through testing / trying period in
human history. How we deal with it will determine our future as a collective human race.
Therefore, it will be stupid on my part to predict the future.
However, crisis always makes us look hard at our current practices, take a deep look at
shifting behaviors and help us measure our own relevance with the changing world.
Companies/ people who are able to demonstrate this adaptability and course correct always
thrive. I was recently called upon to learn and interact with academia who are always
thinking ahead on such matters to discuss this issue at large. In the course of this writing I
would like to present my views on this issue.
A new year brings 365 new opportunities. To do more. To make mistakes. And to learn from them and grow. While this is certainly what I wish for you, dear reader, there is one mistake I hope you stay away from this year, which is to take some of the social myths on their face value. This is concerning because most of these social myths are out there ,without people knowing them to be false and without anyone calling them out.
“Lost yesterday, somewhere between sunrise and sunset,
Two golden hours, each set with sixty diamond minutes.
No reward offered, for they are gone forever.”
I was first introduced to the concept of time management way back when there were few things to distract me and compete for my attention. Read the newspaper, daydream, or congregate around the good old water cooler or fountain, depending on what type of company you have worked for, to hook up to the office grapevine
Selling skills are not just a vocational requirement but an essential skill for everyday life. In essence, selling is persuasion, a practice that we engage in at an early stage of our lives and continue to do so through our earthly journey.
“ Why around 80% CMO’s Don’t Make It. What It Takes To Get To The Top”.
The top marketing job in the company is a minefield where many talented executives have failed. While some of this is attributable to the ambiguity of the role itself, its also a function of how a CMO builds consensus among his / her other C-suite peers and looks at his / her department more in terms of the business impact it delivers and not merely a function relegated to marketing activities.
The core principle of Marketing comes from an intersection of science + art + human behaviour. As a lot of you will be starting or planning to accelerate your marketing careers, I am happy to share 5 essential skills that have helped me to be a successful marketer.
In 2008, I was at Microsoft looking after a territory in South India region. The 2008 financial crisis hit hard every business. Majority of business in South India was hit as it was not only impacted by India slowdown but also outsourcing business was hit because it was directly connected to US Economy. It was a tough period, we applied numerous strategies and some clearly proved to be very effective. Those learnings are very useful in the current times during this pandemic as well.
The existence of the human race, is a story of survival; in the midst the vagaries of our existence, we have innovated and we have evolved. The unexpected vicissitudes has always brought with itself lessons, which have caused a paradigm shift in behavior; be it our daily routine, our lifestyles, our choices and in the way we conduct the businesses of our life.” Keeping this dimension of change simple for a management undergraduate and limiting it to a business scenario, we need to open up a new chapter.
As a professional from the Energy Sector, I feel one of the sectors, which have undergone tremendous transformation in India, during the last couple of decades, is Auto-fuel retailing. From a regime of Administrative Price mechanism (APM) and from a mode of traditional distribution, it has slowly but steadily moved into an era of competition and marketing.