I have long enjoyed, even loved my job, but one of the things that often bothered me was the definition of PR as spin. It rarely seemed to align with the work I have now done for almost two decades.
PR – The New Conscience Keeper In Town
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Power of Influencer Marketing
Building strong tribe with positive vibe
“It costs much less to build strong community with influencers vs traditional marketing approach”.
In digital first economy, consumers have multi fold increased their search online before stepping into the physical retail world.
Patterns, Purpose, Personalisation & The New Value Promise
Amidst ongoing challenges gripping us with the theory of lock & unlock we all have been continuously chasing new ways of getting back to live our normal life. Numerous stories on revenge watching(IPL), revenge shopping (The big online sales)
Embrace The Unknown
A lot goes as investment to create a product or service. But do you know that between 70% to 90% of these either fail or derail from the pre-decided plan. Either the offering doesn’t meet requirement of consumers or they don’t find requisite value which probably leads to this situation.
Service Champions Don’t Cut Corners!
“You sell it and they may forget you You serve well and they may remember you always.”
This has been source of great inspiration for me as Sales & Marketing person working to create great memorable experiences in lifecycle journey of customers.
Recalibrate The Pace , Get Ahead In The Race
Post pandemic curves coupled with spike in unemployment has led to quite an uncertainty. There has been cuts in discretionary spends and people are more conscious of what to buy and consume.
Of Myths and Stories and False Propaganda
A new year brings 365 new opportunities. To do more. To make mistakes. And to learn from them and grow. While this is certainly what I wish for you, dear reader, there is one mistake I hope you stay away from this year, which is to take some of the social myths on their face value. This is concerning because most of these social myths are out there ,without people knowing them to be false and without anyone calling them out.
CMO to CEO : The Final Journey
“ Why around 80% CMO’s Don’t Make It. What It Takes To Get To The Top”.
The top marketing job in the company is a minefield where many talented executives have failed. While some of this is attributable to the ambiguity of the role itself, its also a function of how a CMO builds consensus among his / her other C-suite peers and looks at his / her department more in terms of the business impact it delivers and not merely a function relegated to marketing activities.
Five Ways To Be A Successful Young Marketer
The core principle of Marketing comes from an intersection of science + art + human behaviour. As a lot of you will be starting or planning to accelerate your marketing careers, I am happy to share 5 essential skills that have helped me to be a successful marketer.
Lessons From 2008 Financial Crisis
In 2008, I was at Microsoft looking after a territory in South India region. The 2008 financial crisis hit hard every business. Majority of business in South India was hit as it was not only impacted by India slowdown but also outsourcing business was hit because it was directly connected to US Economy. It was a tough period, we applied numerous strategies and some clearly proved to be very effective. Those learnings are very useful in the current times during this pandemic as well.