In my 24 years of experience in the lighting industry, I’ve had the privilege of witnessing and contributing to its dynamic growth. The industry’s rapid evolution has presented unique challenges and opportunities, especially in building and leading high-performance teams
The Oil and Gas sector plays a crucial role in influencing decision-making for other important sectors of the economy. India’s economic growth is closely related to its energy demand and therefore the need for growth of the petroleum sector, making the sector conducive for investment.
Making a Robust VOC Mechanism for Customer Delight
A leading bank in Asia had commissioned us a few years ago for a short consulting assignment, where I got to know their marketing leader. What was extraordinary about her was that she would start each of her days by listening to customer calls from her call center for at least half an hour. She would tap into the system that recorded the calls and listened to a random bunch. This ritual was sacrosanct and part of her schedule every single day, and she was committed to it even during the days of travel. Now for some, this might seem extreme, but hopefully not shocking. Most leaders understand the value of listening to the Voice of Customer, or VOC, as it is called, and there is enough literature about why it is important to listen to the VOC. But truth be told, very few of us make it a point to listen to this VOC and act on it on a regular, proactive basis. Over the years, the nature of VOC and our relationship with the VOC has changed.
Innovative technologies influence logistics and its marketing in many ways. Advancements in the digitalization of supply chain including automation of logistics process such as Industrial Internet of Things (IIOT), smart sensors, big data and Artificial Intelligence has paved the way forward. Technological advances such as these are effectively being used in both internal and external logistics processes.
I have long enjoyed, even loved my job, but one of the things that often bothered me was the definition of PR as spin. It rarely seemed to align with the work I have now done for almost two decades.
Building strong tribe with positive vibe
“It costs much less to build strong community with influencers vs traditional marketing approach”.
In digital first economy, consumers have multi fold increased their search online before stepping into the physical retail world.
Amidst ongoing challenges gripping us with the theory of lock & unlock we all have been continuously chasing new ways of getting back to live our normal life. Numerous stories on revenge watching(IPL), revenge shopping (The big online sales)
A lot goes as investment to create a product or service. But do you know that between 70% to 90% of these either fail or derail from the pre-decided plan. Either the offering doesn’t meet requirement of consumers or they don’t find requisite value which probably leads to this situation.
“You sell it and they may forget you You serve well and they may remember you always.”
This has been source of great inspiration for me as Sales & Marketing person working to create great memorable experiences in lifecycle journey of customers.
Post pandemic curves coupled with spike in unemployment has led to quite an uncertainty. There has been cuts in discretionary spends and people are more conscious of what to buy and consume.