There’s a saying, “Show me your friends and I’ll show you your future” – Chaplain Ronnie Melancon
Repurposing this quote and using this in business context to understand the importance of trade channel partners one may rephrase it to “Show me your trade partners and we can predict the future of the organisation”.
There is a phrase in Buddhism, “kill the Buddha”, it means that the ideas you have learned to bring you to this point of clarity need to be let go of, if you are to go further and step into your power.
But, why exactly would we want to let go or unlearn?
Does what we already know prevents us from knowing more?
Right from our childhood we are programmed to answer every day at home or school,
What did you learn today?
How often have you heard or read about ‘Change Management’? And how often have you heard about the clichéd but the true phrase “Change is the only constant”? There would be hundreds and thousands of books and articles on Change Management
Yet, I’m taking a punt to write on the same, for the simple reason that this seems to be the underlying theme in many businesses today. While you could deny and choose to ignore at your own peril, but the smartness lies in accepting this arduous fact of life. However, while a lot has been written and said about what to do in Change Management, I would like to dwell on some of the fallacies in Change management and hence what you should avoid. Here are 7 of them
“The brutal fact is the number one reason for failure in sales is an empty pipeline, and the root cause of an empty pipeline is the failure to prospect.” ― Jeb Blount.
Prospecting has and will always be the most critical activity or discipline in sales—it what separates the superstars from the ones that are scraping by on second hand, hand-me-down leads.
Why do Sales Professionals need to prospect? When you break down the sales process, it is about offering the right solution to the right person at the right time.
Unfortunately, all these variables rarely line up on their own in the multiverse of sales, and that is why prospecting is crucial for your sales success.
Author: Tannisha Avarrsekar As the Editor-in-Chief of an online news agency, I have spent a significant amount of my time interacting if not interviewing a wide range of people. As a political strategy & communications consultant I now cultivate my insights from these interactions to advise my clients on how to conduct themselves during such […]
‘Advertising troubles both sociologists and financial directors: the former because they think it works, the latter because they think it does not,’ says Byron Sharp. The question of whether to advertise or not is especially a concern in today’s times when the results may not be seen immediately. Unfortunately, this can’t be directly measured since advertising has a long-term impact and the drop in sales is not immediately noticeable – over a period of time, it impacts a consumer’s ability to recall. Advertising works like the engines of a flight: while the engines are running, everything is fine, but when the engine stops, the descent eventually starts. The bigger the brand, the more it has to spend to appeal to a larger number of consumers across various occasions to keep a threshold recall for their market share to hold.
This is the most important advice I can provide from my experience as a marketer and a businesswoman. The complexities of business can drag us into paralyzing debates and prevent us from looking at the final beneficiary of all our efforts – the consumer. It is not what the company can offer, what it can manufacture efficiently, what satisfies the manager’s objectives, what makes great financial sense or what the boss’s wife needs … but what the consumer needs. Sometimes, the need is explicit and sometimes it has to be mined for, uncovering the consumer’s complex motivations, while sometimes it’s ambiguous and needs to be clarified and sometimes it’s just not there and manufacturers create a need. A need has many avatars. And while success can take diverse shapes at the end, a need is a necessary and enabling condition for it. Consumer need clarifies the business’s purpose, defogging the glasses of confusion. But it can be easily forgotten.
If I may start with the literal meaning of ATTITUDE it goes something like as follows
“Attitude refers to an individual’s mental state ,which is based on his/her beliefs or value system ,the emotions and the tendency to act and behave in a certain fashion. One’s attitude reflects how he or she thinks ,feels and behaves in a given situation in hand “.
Marketing is the “money” function of the organization and often subjected to scrutiny, even when business is running as usual. A pandemic or not, as soon as the company falters on its financial objectives, the marketing budget is often the first to get rationalized.
When we speak about the market dynamics and the consumption behaviour, there needs to be a deep understanding about the difference between shopper vs consumer. Generic marketing will draw upon consumer insights that relate to the perception of the product and the likeability of the product depending on product attributes.