I have long enjoyed, even loved my job, but one of the things that often bothered me was the definition of PR as spin. It rarely seemed to align with the work I have now done for almost two decades.
PR – The New Conscience Keeper In Town
Opportunity
Power of Influencer Marketing
Building strong tribe with positive vibe
“It costs much less to build strong community with influencers vs traditional marketing approach”.
In digital first economy, consumers have multi fold increased their search online before stepping into the physical retail world.
Patterns, Purpose, Personalisation & The New Value Promise
Amidst ongoing challenges gripping us with the theory of lock & unlock we all have been continuously chasing new ways of getting back to live our normal life. Numerous stories on revenge watching(IPL), revenge shopping (The big online sales)
Embrace The Unknown
A lot goes as investment to create a product or service. But do you know that between 70% to 90% of these either fail or derail from the pre-decided plan. Either the offering doesn’t meet requirement of consumers or they don’t find requisite value which probably leads to this situation.
Service Champions Don’t Cut Corners!
“You sell it and they may forget you You serve well and they may remember you always.”
This has been source of great inspiration for me as Sales & Marketing person working to create great memorable experiences in lifecycle journey of customers.
Recalibrate The Pace , Get Ahead In The Race
Post pandemic curves coupled with spike in unemployment has led to quite an uncertainty. There has been cuts in discretionary spends and people are more conscious of what to buy and consume.
Dimension of Reverse-Innovation to Businesses
The existence of the human race, is a story of survival; in the midst the vagaries of our existence, we have innovated and we have evolved. The unexpected vicissitudes has always brought with itself lessons, which have caused a paradigm shift in behavior; be it our daily routine, our lifestyles, our choices and in the way we conduct the businesses of our life.” Keeping this dimension of change simple for a management undergraduate and limiting it to a business scenario, we need to open up a new chapter.
Internal Is The New External
Once upon a time, communications had distinct categories, most specifically internal and external, and it seemed never shall the twain meet. Back then, Internal comms was somewhat infra dig, a poorer cousin to external communications.
Business Analytics- What’s In Store For Marketers
Business leaders across the globe agree that data is the new oil and business analytics has been gaining importance and playing a pivotal role in organizational strategy & decision making. It is apparent that data and analytics will become the essential function for any organization not only to grow, but to survive.
The Changing Face of PR
Much has been written about how PR has changed/ is changing in recent times. A key reason is undoubtedly the rise of digital media — including social platforms, that has changed how content is consumed