Marketing

Vuca World Mandates Everyone To Think Like A Leader

Rashi Leave a comment CXO'sBlogs, Madhumita Manna's Blog

We have heard the word VUCA for years now, what does it really mean…. It is a world which is constantly changing. Be it the economic impact of 2008 due to Lehman brothers, the influence of the digital world, emerging needs of the global consumers, the rise of a generation with a cause “The millennial” or the unexpected pandemic these are but the real experience of the jargon VUCA. Today the experience is far beyond the corporate world and has impacted every facet of our life.

The VUCA influences rapid transformations be it the economic outlook, consumer purchasing behavior, changing consumer needs, changes in the entire value delivery system for instance from mom and pop stores to supermarkets to e-commerce, physical money to the Paytm a and the traditional communication on TV to talking to a more informed digital consumer. The changes are happening at a lightning speed.

VUCA requires different kind of leadership and thinking. The most AMAZING part of the VUCA world is that leadership can come from any quarter and therefore anybody can be a leader… Wow!! How can this happen. The reason is fairly common the organization is looking for a solution, and whoever offers that is a leader.

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The Most Important Factor In Sales – Mindset

Jyoti Leave a comment CXO'sBlogs, Ramesh Patodia's Blogs

Hundreds of books have been written on these topics, and are part of standard sales training programs. This piece will focus on most important, but often ignored topic – MINDSET.

Most failures in sales are driven due to salespersons’ excessive focus on tactics and techniques, in absence of the right Mindset. And having the right Mindset is likely to drive your success no just in sales, but in life.

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Changes In Employability Quotient Post Covid

Rashi Leave a comment CXO'sBlogs, Gaurav Suri's Blog

Covid, Pandemic , Unprecedented times – Now that I have got your attention let me assuage
you that I am not going to be a harbinger of bad news imapt the number of soothsayers
and crystal ball gazers have increased, and my attempt is not to venture into that territory
at all. Situation has caught us off guard and we are going through testing / trying period in
human history. How we deal with it will determine our future as a collective human race.
Therefore, it will be stupid on my part to predict the future.
However, crisis always makes us look hard at our current practices, take a deep look at
shifting behaviors and help us measure our own relevance with the changing world.
Companies/ people who are able to demonstrate this adaptability and course correct always
thrive. I was recently called upon to learn and interact with academia who are always
thinking ahead on such matters to discuss this issue at large. In the course of this writing I
would like to present my views on this issue.

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Of Myths and Stories and False Propaganda

Rashi Leave a comment CXO'sBlogs, Dr. Shreekant Vijaykar's Blog

A new year brings 365 new opportunities. To do more. To make mistakes. And to learn from them and grow. While this is certainly what I wish for you, dear reader, there is one mistake I hope you stay away from this year, which is to take some of the social myths on their face value. This is concerning because most of these social myths are out there ,without people knowing them to be false and without anyone calling them out.

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Usefulness and Ease of Use: Two Mantras for Successful SST (self-service technologies) to Improving Brand Loyalty

Rashi Leave a comment CXO'sBlogs, Dr. Shreekant Vijaykar's Blog

Recently, a five-year-old story went viral once again about how McDonald’s reported that restaurants that introduced self-ordering kiosks experienced an average of 5-6% increase in sales. This is not just about them. When Chili’s added self-ordering kiosks to its tables a few years ago, the chain too saw a massive 20%increase in dessert sales.

We have seen these self-ordering kiosks and tabs in a few cinemas and restaurants as well, and in principle, self-ordering would seem like a natural solution that provides a win-win. I, for one, being a foodie, find the self-ordering solution delightful. I can choose what I want, at the pace I want, change my order, customize it if required, with no one to judge or look over my shoulder. And what more, there is one less social interaction! For a foodie and an introvert at that ,this is a blessing.

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Why is Attention Management the New Time Management?

Jyoti Leave a comment CXO'sBlogs, Tariq Jarrar's Blogs

“Lost yesterday, somewhere between sunrise and sunset,

Two golden hours, each set with sixty diamond minutes.

No reward offered, for they are gone forever.”

I was first introduced to the concept of time management way back when there were few things to distract me and compete for my attention. Read the newspaper, daydream, or congregate around the good old water cooler or fountain, depending on what type of company you have worked for, to hook up to the office grapevine

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CMO to CEO : The Final Journey

Jyoti Leave a comment CXO'sBlogs, Sameer Kaul's Blogs

“ Why around 80%  CMO’s Don’t Make It. What It Takes To Get To The Top”.

The top marketing job in the company is a minefield where many talented executives have failed. While some of this is attributable to the ambiguity of the role itself, its also a function of how a CMO builds consensus among his / her other C-suite peers and looks at his / her department more in terms of the business impact it delivers and not merely a  function relegated to marketing activities.

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