Today only a few organisations have all the resources & infrastructure to tackle new market opportunities or competition independently, maintain economies of scale, cost efficiency and deep network penetration. Going it alone only, may lead to unreasonable investments and an infrastructure which may require dismantling afterwards. Business partnering can actually be cheaper and more flexible than a merger or acquisition.
“Strategic Business Partnering”, here is in context to an organisation which have manufacturing facilities but still enters into an alliance with another manufacturer for mutually beneficial goals, viz, capacity utilisation for one and for the other catering to the market demands without additional infrastructural fixed investments.Here we are not discussing of relationships viz, of a manufacturing company with trade, financial institutions or a venture capitalist.
