Building strong tribe with positive vibe
“It costs much less to build strong community with influencers vs traditional marketing approach”.
In digital first economy, consumers have multi fold increased their search online before stepping into the physical retail world.
Amidst ongoing challenges gripping us with the theory of lock & unlock we all have been continuously chasing new ways of getting back to live our normal life. Numerous stories on revenge watching(IPL), revenge shopping (The big online sales)
A lot goes as investment to create a product or service. But do you know that between 70% to 90% of these either fail or derail from the pre-decided plan. Either the offering doesn’t meet requirement of consumers or they don’t find requisite value which probably leads to this situation.
“You sell it and they may forget you You serve well and they may remember you always.”
This has been source of great inspiration for me as Sales & Marketing person working to create great memorable experiences in lifecycle journey of customers.
Post pandemic curves coupled with spike in unemployment has led to quite an uncertainty. There has been cuts in discretionary spends and people are more conscious of what to buy and consume.
Over the past few years, the automobile sector has been stuck in a quagmire, with floundering sales as a result of slowing economy.
The onset of the Covid-19 pandemic could result in vehicle sales plunging further and the recovery path will be slow.
Even as automakers try to tide over the crisis with virtual showrooms and contactless deliveries, there seems to be a growing concern with Economic factors impacting the automotive Industry as a whole across the World.
In the wake of the slowdown, the auto industry has been requesting the government for support through a viable tax structure in India, taxes for vehicles go as high as 28 percent. Then there are additional levies, mostly charged as a compensation cess that range between one percent and 22 percent, based on a car’s fuel type, length or engine size. A buyer will also have to pay road tax depending on the state of domicile, which could go up to almost 20 percent.
Once upon a time, communications had distinct categories, most specifically internal and external, and it seemed never shall the twain meet. Back then, Internal comms was somewhat infra dig, a poorer cousin to external communications.
“I don’t care what others think about me, I just want to get on with doing a good job only”, well good job and hard work surely matters and there is nothing wrong to have such attitude, but such attitude may not be enough for achieving the desired career goals. Personal branding has a key role to play in the development and advancing of one’s career. Creating yourself as a brand at work can often be the deciding factor for a successful career.
Today only a few organisations have all the resources & infrastructure to tackle new market opportunities or competition independently, maintain economies of scale, cost efficiency and deep network penetration. Going it alone only, may lead to unreasonable investments and an infrastructure which may require dismantling afterwards. Business partnering can actually be cheaper and more flexible than a merger or acquisition.
“Strategic Business Partnering”, here is in context to an organisation which have manufacturing facilities but still enters into an alliance with another manufacturer for mutually beneficial goals, viz, capacity utilisation for one and for the other catering to the market demands without additional infrastructural fixed investments.Here we are not discussing of relationships viz, of a manufacturing company with trade, financial institutions or a venture capitalist.
Business leaders across the globe agree that data is the new oil and business analytics has been gaining importance and playing a pivotal role in organizational strategy & decision making. It is apparent that data and analytics will become the essential function for any organization not only to grow, but to survive.