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How To Sell Comb To A Bald Person

admin Leave a comment Anurag Awasthi's Blogs

In the last decade of the 20th Century, When I was in college and contemplating my future career prospects, I wanted to explore a lot of new avenues, Apart from secured government jobs, MNC’s were the new entrants who were offering fat salaries and exciting job opportunities.

Sales was a field which was very attractive for the youngsters like me, who used to like travel, explore new territories, wanted to try different foods , meet new people and at the end of the day generate sales for the continuity of thispleasure.

When I was trying to understand the sales job, I was told by my predecessors that Sales is nothing but selling a comb to a bald person. I was very curious to know why a bald person would buy a comb. I could not find any logical reason, so I concluded that he will buy a comb for his family and friends for gifting purpose.

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Product Development In Startups

admin Leave a comment Ashish Kothari's Blogs, CXO'sBlogs

Conventional approaches to product development maximise chances of success by building all possible features that could fulfil the maximum number of customer needs. Startups don’t have the luxury of investing the same time and money. That’s why the MVP approach is better suited for startups.

What’s the most difficult job in the world? The answers to could range from Astronaut, Bomb Disposal Technician, Construction Worker, Diver – and the list could go on. I wouldn’t be surprised if “Startup Founder” ranked somewhere at the top of that list.

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Innovation Through Co-Creation

admin Leave a comment Abhra Banerjee's Blogs, CXO'sBlogs

Dr J Robert Oppenheimer, the Father of the Nuclear Bomb, the Director of the Manhattan Project on the 16th of July 1945 famously chanted “Now I am Become Death- The Destroyer of Worlds” from chapter 11, shloka 32 of Sri Sri Bhagavat Gita while watching the massive fireball covering the entire sky at the first nuclear bomb test site at the State of New Mexico, USA.

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Decoding Strategies To Build Stronger Connect With Your Consumers

Jyoti Leave a comment CXO'sBlogs, Shalini Singh's Blogs

When a humanitarian crisis like the Corona virus pandemic hit, it was easy to be scared of the future. But, as they say that nothing in life should be feared but understood and when it comes to consumer engagement, this is what brands need to remember. Brands need to be fearless and empathetic in the way they engage with consumers and earn their trust. By showing that they care for their consumers and employees even in this time of crisis, a brand ensures a permanent position in the consumers hearts long after the pandemic.

Around two-thirds of consumers say that brand response to the pandemic will have a ‘huge impact’ on their likelihood of purchasing the same brand’s products and services in the future, a recent Edelman Trust Barometer revealed. While we focus on the response bit, we must also understand that brand messaging has never been more important. Here are a few strategies that brands need to focus on to build trust and sustain it.

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Big Customers Are Very Demanding But If You Win Their Trust, They Are Yours For Long-Term. …

admin Leave a comment Rajendra Singh Sisodia's Blogs

Today I am writing about big customers who always set new benchmarks for commercials as well as service. A sales person always finds it difficult to keep on meeting up these benchmarks. 
In this case the volume of the customer is around 20% of the total sales target. Hence if this customer is not in his fold, the salesman can neither meet his target for volume nor market share.

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Decoding The Impact Of Virtual Technology On Interpersonal Communication

Jyoti Leave a comment CXO'sBlogs, Shalini Singh's Blogs

In a pre-Covid world, we would not be talking about how integral virtual technology is to interpersonal communication. This is because earlier interpersonal communication was not completely dependent on virtual technology. Before Covid-19, only around 7% of U.S. employees regularly worked from home collaborating and connecting virtually. In Europe, most countries had only up to 10% of remote employees. Countries like Sweden, Netherlands and Denmark have comparatively had a much higher ercentage of remote employees, of around 20%. However, in India, the concept of working from home and using virtual platforms had not been very popular. Cut to 2020, a post-Covid world changed the entire story.

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Decoding Paradigm Shifts And Challenges For Communication Industry In The Post-Covid Era

Jyoti Leave a comment CXO'sBlogs, Shalini Singh's Blogs

Way back in 1959, US President John F. Kennedy had said that word ‘crisis’ also presents an opportunity. Decades later, this statement is more relevant than ever for businesses during a pandemic. When a pandemic like Coronavirus struck us, everything from our daily routine to the way we run business and hold conversations has changed drastically. While we are together in this, the truth is our perspective is also changing collectively. As leaders in the communications sector, we have to focus on the shifts while being sensitive so that we can be responsible without losing out on opportunities. In the last few years, the digital platform was teeming with opportunities for the communication industry. Now, with everyone at home, the need to convey the right message on the digital platform has also become imperative. Moreover, the economic challenges of the current period have ensured that businesses think innovatively when it comes to the digital media.

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