What’s next?
A key question by garages, workshop, and automotive retailers. Mind space of customer is further cluttered in the current situation.In any case, there were topics of BS VI impact, Electronics proliferation in Vehicle components, E-vehicles repairability in aftermarket, E-commerce disruption
In the year 2010, I got an opportunity to hear Dr David Maister, co-author of The Trust Advisor in a conference in Washington DC, USA. Since then, the collocated word, Trusted-Advisor got stuck with me, and is also an often-aspired phrase in the service industry.
We use many collated words in our personal and professional life, like Manager-Employees, Employer-Employee, Dealer-Distributor, Market-Customer, etc. One can notice a common thread in all of these. Often the word of high prominence and significance is mentioned and spoken first in all these collocated words. You just cannot speak other way around, so much is the significant of the first word.
It was early January of 1985, when I landed in Kolkata on my new assignment with Godrej Soaps Ltd (as Godrej Consumer Products, or GCPL, was known then), as a Sales executive. Winter chill pervaded the air, and signs of New Year revelry were visible everywhere, more so on the famed Park Street.
The coronavirus COVID-19 is affecting 213 countries. As long as the world has not found a cure or a vaccine for Covid-19, we may have to adjust to a “new normal”, meaning a new way of living and going about our lives, work and interactions with other people.
ASWOT Analysis forms the very basis of every decision taken, be it on charting strategies to meet the Vision and Mission of the organization or even for arriving at a well thought of Brand Plan for a Marketer.
The fluctuating impact of COVID-19 on global realty is yet to be fathomed. Due to the overarching uncertainty and sales reaching a standstill, the industry is going through a lot of unprecedented turmoil. Stepping out of the lockdown to continue business operations would require a sincere and robust coping strategy. It will be prudent to admit; that work from home and stay at home are two operating maxims which will need massive assistance from real estate brands in these areas. Brands and businesses which are talking to consumers now, must make sure that you are useful to them and simplifying their lives.
Packaging is the art, science and technology of wrapping, protecting and showcasing products for consumer centric, commercially viable manufacturing, distribution, storage, movement, sale and use with ease for ultimate satisfaction and delight to consumer.
Covid-19 pandemic has adversely affected the Indian print media sector leading to existential crisis for the industry, redefining consumer readinghabits andconsumption of news. With a significant decline in readership, due to dwindling advertisements or a serious disruption in circulation of newspapers and magazines, different media houses have been forced to take extreme steps – from splitting the number of pages, salary cuts, leave without pay for employees or even resorting to shutting down their editions & layoffs. And this onslaught didn’t spare even the editorial teams, the backbone of anynewspaper/ print media.
Existing empirical research confirms that there is a positive relationship between reputation management and development of corporate houses. Corporations have long since realized the importance of managing the reputation that will sustain their advancement in the age of competitive business management. People share different perceptions about what constitutes a corporate reputation and the role of communications in balancing it.
It’s a familiar feeling – you’re scrolling through your social media posts and you notice a pattern emerging. It’s subtle; you don’t really realise it till you make a conscious effort to really think about what you’re consuming, but you gradually realise that the curated content is aligned with your general worldview. It’s an experience similar to shopping online and OTT platform viewing – the recommendations and suggestions offered to us are closely aligned with the choices we have made on those platforms in the past. The more of something we choose, the more of it we are offered the next time.