ASWOT Analysis forms the very basis of every decision taken, be it on charting strategies to meet the Vision and Mission of the organization or even for arriving at a well thought of Brand Plan for a Marketer.
SWOT: Getting It Right!
Knowledge
Things Not To Do In Sales
Everyone tells us ‘How to crack a sale “How to make a Sales Call” how to improve your strike ratio but does anybody tell you “what not to do in sales “?
90% of sales call do not materialize because customer didn’t like what you offered but because the way you offered
It’s not important what you are selling its important how you are selling
Today we will discuss a few things which we should NOT do in sales in Luminaire Business1.Relationship is lifelong it’s not a one sale relationship …
Musts For Realty Sector In Crisis
The fluctuating impact of COVID-19 on global realty is yet to be fathomed. Due to the overarching uncertainty and sales reaching a standstill, the industry is going through a lot of unprecedented turmoil. Stepping out of the lockdown to continue business operations would require a sincere and robust coping strategy. It will be prudent to admit; that work from home and stay at home are two operating maxims which will need massive assistance from real estate brands in these areas. Brands and businesses which are talking to consumers now, must make sure that you are useful to them and simplifying their lives.
Packaging: A true Salesman
Packaging is the art, science and technology of wrapping, protecting and showcasing products for consumer centric, commercially viable manufacturing, distribution, storage, movement, sale and use with ease for ultimate satisfaction and delight to consumer.
The Online Print Of Tomorrow – A Resurrection of Print
Covid-19 pandemic has adversely affected the Indian print media sector leading to existential crisis for the industry, redefining consumer readinghabits andconsumption of news. With a significant decline in readership, due to dwindling advertisements or a serious disruption in circulation of newspapers and magazines, different media houses have been forced to take extreme steps – from splitting the number of pages, salary cuts, leave without pay for employees or even resorting to shutting down their editions & layoffs. And this onslaught didn’t spare even the editorial teams, the backbone of anynewspaper/ print media.
Consistency In Communications Is Key
Existing empirical research confirms that there is a positive relationship between reputation management and development of corporate houses. Corporations have long since realized the importance of managing the reputation that will sustain their advancement in the age of competitive business management. People share different perceptions about what constitutes a corporate reputation and the role of communications in balancing it.
Communications – A Conscious Effort To Get A Balanced Perspective
It’s a familiar feeling – you’re scrolling through your social media posts and you notice a pattern emerging. It’s subtle; you don’t really realise it till you make a conscious effort to really think about what you’re consuming, but you gradually realise that the curated content is aligned with your general worldview. It’s an experience similar to shopping online and OTT platform viewing – the recommendations and suggestions offered to us are closely aligned with the choices we have made on those platforms in the past. The more of something we choose, the more of it we are offered the next time.
Pandemic Communications Essentials: What Coronavirus Has Taught The Communications Fraternity
The communications industry is an apt reflection of our time: fast-paced and in need of constant evolution. Especially during crises, well-devised communications can become the quickest tool in ensuring business continuity and responding to unprecedented situations.
When the pandemic struck, a one-of-a-kind black swan event that few communication professionals had seen before in their careers – it proved difficult to determine how to reach out to stakeholders. With business goals compromised, cultural shifts inevitable and expectations from brands rapidly changing – most organizations around the world hadn’t factored in the possibility of something this unthinkable: and reeled in shock for weeks before formulating an appropriate communications strategy. With businesses of all sizes affected, communication leaders were faced with an anxious audience that required messages that showed depth of emotion, while still being disruptive
Facing The Front From Our Homes! Test Of Our Self-Reliance And Resilience
Most of us civilians have grown up hearing stories of bravery while our soldiers have braved the enemy facing them at the front. This pandemic has probably showed us at every step how is it fighting a battle at our doorstep, in our locality, protecting our loved ones and for the 1st time probably gave a sense what really is the experience of our soldiers at the front.
How To Sell Comb To A Bald Person
In the last decade of the 20th Century, When I was in college and contemplating my future career prospects, I wanted to explore a lot of new avenues, Apart from secured government jobs, MNC’s were the new entrants who were offering fat salaries and exciting job opportunities.
Sales was a field which was very attractive for the youngsters like me, who used to like travel, explore new territories, wanted to try different foods , meet new people and at the end of the day generate sales for the continuity of thispleasure.
When I was trying to understand the sales job, I was told by my predecessors that Sales is nothing but selling a comb to a bald person. I was very curious to know why a bald person would buy a comb. I could not find any logical reason, so I concluded that he will buy a comb for his family and friends for gifting purpose.