Knowledge

Key Differences Between India & GCC Automobile Market: Must Know For Marketing & Sales

Jyoti Leave a comment CXO'sBlogs, Sudip Banerjee's Blogs

Over the past few years, the automobile sector has been stuck in a quagmire, with floundering sales as a result of slowing economy.

The onset of the Covid-19 pandemic could result in vehicle sales plunging further and the recovery path will be slow.

Even as automakers try to tide over the crisis with virtual showrooms and contactless deliveries, there seems to be a growing concern with Economic factors impacting the automotive Industry as a whole across the World.

In the wake of the slowdown, the auto industry has been requesting the government for support through a viable tax structure in India, taxes for vehicles go as high as 28 percent. Then there are additional levies, mostly charged as a compensation cess that range between one percent and 22 percent, based on a car’s fuel type, length or engine size. A buyer will also have to pay road tax depending on the state of domicile, which could go up to almost 20 percent.

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Showbiz During Pandemic- A Media And Entertainment Perspective

Rashi Leave a comment CXO'sBlogs, Dr-Sharmila-Banerjee's Blogs

The COVID-19 pandemic began at a time of increasing global economic vulnerability. There were already genuine concerns of falling consumption levels and investment alongside rising unemployment. Brexit and the U.S-China trade war hadn’t helped and there was a palpable sense of uncertainty.

Most indicators now suggest that some of the largest economies stand on the precipice of the greatest real recession in nearly 100 years.

As far-fetched as it seems right now though, there will be a recovery and people are already asking: how different will the post-COVID-19 era be from the one we knew earlier? The most tangible effect we see is on technology adoption and general versatility with digital commerce and content. We anticipate a considerable acceleration on both fronts for individuals and businesses, which should hopefully do as much for financial inclusion and e-governance, as for streaming services.

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Digital Marketing in Healthcare

Rashi Leave a comment CXO'sBlogs, Dr Maya Sharma's Blogs

“Pharma Marketing is not my fancy, I want to work in FMCG sector, which has enough space to accommodate my creative juices, speed for the adrenaline rush, competitive intelligence inputs to keep me on my toes”- expressed my marketing colleague. Having worked with the best names in Pharmaceuticals, Medical Nutrition, Medical Devices segments, I – a pharmaceutical physician, have come across creme-de-la-creme of marketing. But to my surprise ,Healthcare Marketing was not their first love. They used to aspire for FMCG, FMCD sectors.

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Managing Perceptions

Jyoti Leave a comment CXO'sBlogs, Subir Palit's Blogs

“I don’t care what others think about me, I just want to get on with doing a good job only”, well good job and hard work surely matters and there is nothing wrong to have such attitude, but such attitude may not be enough for achieving the desired career goals. Personal branding has a key role to play in the development and advancing of one’s career. Creating yourself as a brand at work can often be the deciding factor for a successful career.

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Enabling Strategic Collaboration: Vendor or Partner ??

Jyoti Leave a comment CXO'sBlogs, Subir Palit's Blogs

Today only a few organisations have all the resources & infrastructure to tackle new market opportunities or competition independently, maintain economies of scale, cost efficiency and deep network penetration. Going it alone only, may lead to unreasonable investments and an infrastructure which may require dismantling afterwards. Business partnering can actually be cheaper and more flexible than a merger or acquisition.

“Strategic Business Partnering”, here is in context to an organisation which have manufacturing facilities but still enters into an alliance with another manufacturer for mutually beneficial goals, viz, capacity utilisation for one and for the other catering to the market demands without additional infrastructural fixed investments.Here we are not discussing of relationships viz, of a manufacturing company with trade, financial institutions or a venture capitalist.

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Marketing & Sales Organisation Objectives During COVID 19 Times

Rashi Leave a comment CXO'sBlogs, Deb Gooha's Blogs

What makes sense now, the upper funnel should be the focus of most marketing teams in the coming months. Marketers have to keep tracking the trends throughout the customer journey and digital marketers may have to focus more on the organizational sales and marketing strategy and not just on, dull brand, product or service marketing calendar initiatives.

The sales objective is to pursue quality leads and the marketing objective is to generate leads that sales can later qualify and pursue, in turn, the marketing team need to innovate new way and solutions which works for the sales lead management funnelling.

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