Business

Consumer’s Decision Journey: The Way To Gain Confidence and Build Stickiness To Your Brand

admin Leave a comment CXO'sBlogs, Madhumita Manna's Blog

The consumer journey to picking up your brand is not a straight forward process of eye level & buy level anymore, which means that no more does it involve only being present in the retail and blasting the media out with your presence. With the evolving consumer and the information overload because of the digital world, the complexities are increasing by the day. It involves many explorations over the net, checking with friends, experts, word of mouth, the influence of peers, media and other touchpoints that the consumer visit, and it is essential that the brand engages the consumer at all these points to drive him towards the moment of truth where he or she feels the real urge to pick up your brand.

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Marketing Your Brand In Times Of A Crisis

admin Leave a comment CXO'sBlogs, Payel Basu's Blog

The last 90 odd days have been unprecedented for everyone around the globe – ambiguity, uncertainty & fear were the key words. With lock downs and social distancing, businesses slowed down, consumption plummeted & most revenues are on a downward trend. Organizations are cautious of their spends and marketing budgets are typically the first expenses to be rationalized. However, marketing also happens to be one of those critical functions which has the power of propelling the organization into new growth trajectories. So, what do you do in these times?

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Healthcare Marketing- Priorities To Meet The Changed Market Needs

admin Leave a comment CXO'sBlogs, Jasrita Dhir's Blog

Healthcare marketing has always required a specialized skill-set considering healthcare is a ‘Grudge-Category’. However, never has healthcare marketing been under the kind of pressure that it has been, in the last couple of years. The paradigm is shifting irrevocably with increasing Government regulation putting huge pressures on private healthcare’s business model on one side and increasing patient vigilantism and trial by social media on the other. Amidst these, private healthcare seems to be caught between a rock and a hard place.

To stay relevant in a milieu rendered further difficult by COVID, the rules of engagement between healthcare marketers and their target groups have to undergo some broad level changes.

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The Beautiful Game of Soccer & Sales – An Intriguing Take

Rashi Leave a comment CXO'sBlogs, Pramoud Rao's Blog

I have been since time memorial mesmerized by the game of soccer. It’s such a thrilling experience watching a fast paced, action packed soccer game. In almost 90 minutes flat while watching the game, one can enjoy the game and also pick up so many valuable lessons in Sales Management. There are several common touch points that the game and sales per se share in common; it’s absolutely enticing. A few key attributes are jotted as under:

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Fret, Fume Or Fly: COVID-19 Is Here To Stay

Rashi Leave a comment CXO'sBlogs, Pramoud Rao's Blog

As the COVID -19 pandemic continues spreading across the globe, it has brought together the world of the unknown and a flurry of uncertainties. Its apparent now, the whole universe is in the state of unprecedented crisis; the magnitude and scale never ever witnessed in the history of mankind.

In the panel session on “Crisis &Everyday: The Role of Physical Security in a World of Change” in Genetec’s Virtual Tradeshow, Connect ’DX, the Principal &Managing Consultant of The Brekke Group, Brad Brekke emphasized just how complicated the pandemic’s effect on the security industry is. “This is a unique challenge,” Brekke said. “This is a biological risk, and it’s unknown — there is lack of data, not just for the security industry, but for the world. There’s a lot of uncertainty as we navigate this, and we’re being challenged in a way I’ve not seen before.”

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Mapping customer journey as important step before you plan your go to market

Rashi Leave a comment CXO'sBlogs, Madhumita Manna's Blog

The consumer journey to picking up your brand is not a straightforward process of eye level & buy level anymore, which means that no more does it involve only being present in the retail and blasting the media out with the brand hard-selling proposition. Consumers are evolving and the information overload because of the digital world the complexities are increasing by the day, It involves many explorations over the net, checking with friends, experts, word of mouth, the influence of peers, media, and other touchpoints that the consumer visits. It is essential that the brand engages the consumer at all these points to drive him towards the moment of truth where he or she feels the real urge to pick up your brand.

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Vuca World Mandates Everyone To Think Like A Leader

Rashi Leave a comment CXO'sBlogs, Madhumita Manna's Blog

We have heard the word VUCA for years now, what does it really mean…. It is a world which is constantly changing. Be it the economic impact of 2008 due to Lehman brothers, the influence of the digital world, emerging needs of the global consumers, the rise of a generation with a cause “The millennial” or the unexpected pandemic these are but the real experience of the jargon VUCA. Today the experience is far beyond the corporate world and has impacted every facet of our life.

The VUCA influences rapid transformations be it the economic outlook, consumer purchasing behavior, changing consumer needs, changes in the entire value delivery system for instance from mom and pop stores to supermarkets to e-commerce, physical money to the Paytm a and the traditional communication on TV to talking to a more informed digital consumer. The changes are happening at a lightning speed.

VUCA requires different kind of leadership and thinking. The most AMAZING part of the VUCA world is that leadership can come from any quarter and therefore anybody can be a leader… Wow!! How can this happen. The reason is fairly common the organization is looking for a solution, and whoever offers that is a leader.

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Marketing & Sales Organisation Objectives During COVID 19 Times

Rashi Leave a comment CXO'sBlogs, Deb Gooha's Blogs

What makes sense now, the upper funnel should be the focus of most marketing teams in the coming months. Marketers have to keep tracking the trends throughout the customer journey and digital marketers may have to focus more on the organizational sales and marketing strategy and not just on, dull brand, product or service marketing calendar initiatives.

The sales objective is to pursue quality leads and the marketing objective is to generate leads that sales can later qualify and pursue, in turn, the marketing team need to innovate new way and solutions which works for the sales lead management funnelling.

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