ASWOT Analysis forms the very basis of every decision taken, be it on charting strategies to meet the Vision and Mission of the organization or even for arriving at a well thought of Brand Plan for a Marketer.
SWOT: Getting It Right!
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Things Not To Do In Sales
Everyone tells us ‘How to crack a sale “How to make a Sales Call” how to improve your strike ratio but does anybody tell you “what not to do in sales “?
90% of sales call do not materialize because customer didn’t like what you offered but because the way you offered
It’s not important what you are selling its important how you are selling
Today we will discuss a few things which we should NOT do in sales in Luminaire Business1.Relationship is lifelong it’s not a one sale relationship …
Consistency In Communications Is Key
Existing empirical research confirms that there is a positive relationship between reputation management and development of corporate houses. Corporations have long since realized the importance of managing the reputation that will sustain their advancement in the age of competitive business management. People share different perceptions about what constitutes a corporate reputation and the role of communications in balancing it.
Product Development In Startups
Conventional approaches to product development maximise chances of success by building all possible features that could fulfil the maximum number of customer needs. Startups don’t have the luxury of investing the same time and money. That’s why the MVP approach is better suited for startups.
What’s the most difficult job in the world? The answers to could range from Astronaut, Bomb Disposal Technician, Construction Worker, Diver – and the list could go on. I wouldn’t be surprised if “Startup Founder” ranked somewhere at the top of that list.
How To Enhance Sale In “Others Category”
Focus on Sale in “Others Category” with application of 80:20 principle is bound to make you achieve the Targets
Focus is always on major or high volume customers to achieve the Target Volumes & Market Share In all high level review meetings either the focus is on to increase the sale/ Market Share
Five Meetings Needed To Clinch Business Deals Effectively
To clinch the Business deals, Sales person has to display his skills like, Communication, Knowledge of customer’s business, Interpersonal relationship, Negotiations etc… effectively.
In today’s dynamic market, everyone wants to clinch the deals quickly.
Decoding Strategies To Build Stronger Connect With Your Consumers
When a humanitarian crisis like the Corona virus pandemic hit, it was easy to be scared of the future. But, as they say that nothing in life should be feared but understood and when it comes to consumer engagement, this is what brands need to remember. Brands need to be fearless and empathetic in the way they engage with consumers and earn their trust. By showing that they care for their consumers and employees even in this time of crisis, a brand ensures a permanent position in the consumers hearts long after the pandemic.
Around two-thirds of consumers say that brand response to the pandemic will have a ‘huge impact’ on their likelihood of purchasing the same brand’s products and services in the future, a recent Edelman Trust Barometer revealed. While we focus on the response bit, we must also understand that brand messaging has never been more important. Here are a few strategies that brands need to focus on to build trust and sustain it.
Big Customers Are Very Demanding But If You Win Their Trust, They Are Yours For Long-Term. …
Today I am writing about big customers who always set new benchmarks for commercials as well as service. A sales person always finds it difficult to keep on meeting up these benchmarks.
In this case the volume of the customer is around 20% of the total sales target. Hence if this customer is not in his fold, the salesman can neither meet his target for volume nor market share.
Decoding The Impact Of Virtual Technology On Interpersonal Communication
In a pre-Covid world, we would not be talking about how integral virtual technology is to interpersonal communication. This is because earlier interpersonal communication was not completely dependent on virtual technology. Before Covid-19, only around 7% of U.S. employees regularly worked from home collaborating and connecting virtually. In Europe, most countries had only up to 10% of remote employees. Countries like Sweden, Netherlands and Denmark have comparatively had a much higher ercentage of remote employees, of around 20%. However, in India, the concept of working from home and using virtual platforms had not been very popular. Cut to 2020, a post-Covid world changed the entire story.
Difficult Customers — An Opportunity For Growth
So called good customers provide a short-term ease but difficult customers provide an opportunity for improvement & sustainable growth in business for long term.
In a sales review meeting with the team, the new CEO finds that there is a huge drop in market share in one of the products.