Dimension of Reverse-Innovation to Businesses

June 1, 2024June 1, 2024 Jyoti Leave a comment CXO'sBlogs, Shantha Martin's Blogs

The existence of the human race, is a story of survival; in the midst the vagaries of our existence, we have innovated and we have evolved. The unexpected vicissitudes has always brought with itself lessons, which have caused a paradigm shift in behavior; be it our daily routine, our lifestyles, our choices and in the way we conduct the businesses of our life.” Keeping this dimension of change simple for a management undergraduate and limiting it to a business scenario, we need to open up a new chapter.

Internal Is The New External

June 1, 2024June 5, 2024 admin Leave a comment CXO'sBlogs, Minari Shah's Blogs

Once upon a time, communications had distinct categories, most specifically internal and external, and it seemed never shall the twain meet. Back then, Internal comms was somewhat infra dig, a poorer cousin to external communications.

Business Analytics- What’s In Store For Marketers

June 1, 2024June 5, 2024 admin Leave a comment Dr. Subhajit Bose's Blogs

Business leaders across the globe agree that data is the new oil and business analytics has been gaining importance and playing a pivotal role in organizational strategy & decision making. It is apparent that data and analytics will become the essential function for any organization not only to grow, but to survive.

The Changing Face of PR

June 1, 2024June 1, 2024 admin Leave a comment Minari Shah's Blogs

Much has been written about how PR has changed/ is changing in recent times. A key reason is undoubtedly the rise of digital media — including social platforms, that has changed how content is consumed

Effective Sales Team Can Create Great Synergy With BTL Campaigns

May 31, 2024June 5, 2024 admin Leave a comment Debasish Satpathy's Blogs

What’s next?
A key question by garages, workshop, and automotive retailers. Mind space of customer is further cluttered in the current situation.In any case, there were topics of BS VI impact, Electronics proliferation in Vehicle components, E-vehicles repairability in aftermarket, E-commerce disruption

Dilip’s Masterclass, My Primer In Selling

May 31, 2024June 5, 2024 admin Leave a comment Debabratha Banerjee's Blogs

It was early January of 1985, when I landed in Kolkata on my new assignment with Godrej Soaps Ltd (as Godrej Consumer Products, or GCPL, was known then), as a Sales executive. Winter chill pervaded the air, and signs of New Year revelry were visible everywhere, more so on the famed Park Street.

Sales In New Normal

May 31, 2024June 5, 2024 admin Leave a comment Bhaskar Mukherjee's Blogs

The coronavirus COVID-19 is affecting 213 countries. As long as the world has not found a cure or a vaccine for Covid-19, we may have to adjust to a “new normal”, meaning a new way of living and going about our lives, work and interactions with other people.

Work-Life Challenges And How To Manage Them

May 31, 2024May 31, 2024 admin Leave a comment Ashish Goyal's Blogs, CXO'sBlogs

In this article, we are going to look into the difficulties and the challenges a normal employee faces during their day to day job-life and we are also going to add few key points on how to manage it efficiently so that we can tackle those challenges with ease.

In this world of deep throat-cutting competition. standing out from others is a must to survive. Unfortunately, it is very hard to keep up with the constant work pressure without loosing our sanity. Managing the pressure and It!! November 2021 adapting to the new, challenging experiences is a hard to master skill. What you must do in these situations is to change the attitude and the approach towards those hurdles. Here are few helpful things you can implement in your day-to-day life to manage that pressure.

3 Mantras To Decode The Last-Mile Deliveries In Congested Cities

May 31, 2024June 5, 2024 admin Leave a comment Bharti Maan's Blogs

As covid spread its nasty pangs, the business of prophecy started working overtime to define how will it change the world and how the new normal will emerge. But almost ten weeks since the near shutdown in most parts of the world, the predictions of new normal have started to fade.

SWOT: Getting It Right!

May 31, 2024June 5, 2024 admin Leave a comment Atul Suri's Blogs

ASWOT Analysis forms the very basis of every decision taken, be it on charting strategies to meet the Vision and Mission of the organization or even for arriving at a well thought of Brand Plan for a Marketer.