CXO’sBlogs

CXO’sBlogs

CXO’s Blog stands as a beacon of thought leadership, dedicated to enriching the minds of students and professionals alike. Our mission is to provide wisdom, insights, and foresight from industry luminaries, fostering learning and growth across diverse sectors. Each article featured on CXO’s Blog is a testament to our unwavering commitment to nurturing intellectual development and professional excellence. We eagerly anticipate sharing the rich perspectives and experiences of business leaders, offering invaluable knowledge to our readers.

Enabling Strategic Collaboration: Vendor or Partner ??

Jyoti Leave a comment CXO'sBlogs, Subir Palit's Blogs

Today only a few organisations have all the resources & infrastructure to tackle new market opportunities or competition independently, maintain economies of scale, cost efficiency and deep network penetration. Going it alone only, may lead to unreasonable investments and an infrastructure which may require dismantling afterwards. Business partnering can actually be cheaper and more flexible than a merger or acquisition.

“Strategic Business Partnering”, here is in context to an organisation which have manufacturing facilities but still enters into an alliance with another manufacturer for mutually beneficial goals, viz, capacity utilisation for one and for the other catering to the market demands without additional infrastructural fixed investments.Here we are not discussing of relationships viz, of a manufacturing company with trade, financial institutions or a venture capitalist.

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Fallacies of Change Management

Jyoti Leave a comment CXO'sBlogs, Sunil Thekkepat's Blogs

It’s often said that at the core, everyone is a Salesperson. Irrespective of the work, level or the profession you are in, as long as you are dealing with people, you are selling something. Hence, shouldn’t sales be second nature to all?

When you set aside the commercial angle of Sales, it is just an exchange of goods, services or ideas, which is an integral part of our daily lives. So, what is the larger definition of Sales? Here’s what I would put it as – anything you do to help another person or provide value to them in exchange for something tangible or intangible, is Sales. And when that exchange entails a monetary value, its commercial sales as we know of it. And when there is no monetary aspect in this exchange, which is very often the case in our daily lives, we seldom think of it as Sales. However, the exchange for some intangible benefit is also Sales in another form.

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Marketing & Sales Organisation Objectives During COVID 19 Times

Rashi Leave a comment CXO'sBlogs, Deb Gooha's Blogs

What makes sense now, the upper funnel should be the focus of most marketing teams in the coming months. Marketers have to keep tracking the trends throughout the customer journey and digital marketers may have to focus more on the organizational sales and marketing strategy and not just on, dull brand, product or service marketing calendar initiatives.

The sales objective is to pursue quality leads and the marketing objective is to generate leads that sales can later qualify and pursue, in turn, the marketing team need to innovate new way and solutions which works for the sales lead management funnelling.

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People Centric Business- A Confluence of Infrastructure, Technology and People

Rashi Leave a comment CXO'sBlogs, Pankaj Pipariya's Blogs

Do you know People (Employees, Customer, Investors, and Business Partners) generates more data points in a company than any other factor? Invasion of mobile phone has accelerated the pace of data generation. A research said, an average person looks at his/her mobile screen more than 600 times a day. Social media has already taken world by a storm with an exponential growth of more than 80% per annum. Internet speeds are increasing day by day, with fibre networks being made available across nooks and corner of the country. The work boundaries have melted with anytime anywhere working condition. This phenomenon is something, which is also talked in business circles under the new strategy of SMAC (Social, Mobile, Analytics and Cloud) or CAMSS (Cloud, Analytics, Social and Security). Indeed, this is an era of data and digitization for run business.  

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My Client Is An Idiot – A Note On Trust And Empathy Based Selling

Rashi Leave a comment CXO'sBlogs, Pankaj Pipariya's Blogs

In the year 2010, I got an opportunity to hear Dr David Maister, co-author of The Trust Advisor in a conference in Washington DC, USA. Since then, the collocated word, Trusted-Advisor got stuck with me, and is also an often-aspired phrase in the service industry. 

We use many collated words in our personal and professional life, like Manager-Employees, Employer-Employee, Dealer-Distributor, Market-Customer, etc.  One can notice a common thread in all of these. Often the word of high prominence and significance is mentioned and spoken first in all these collocated words. You just cannot speak other way around, so much is the significant of the first word.

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