I will start with my favorite example which I consider as an all-time classic. If there were a Marketing Hall of Fame Awards for the entire last decade, this story should have won the topmost slot.
Consumer Insights to Brand Positioning
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Product Development In Startups
Conventional approaches to product development maximise chances of success by building all possible features that could fulfil the maximum number of customer needs. Startups don’t have the luxury of investing the same time and money. That’s why the MVP approach is better suited for startups.
What’s the most difficult job in the world? The answers to could range from Astronaut, Bomb Disposal Technician, Construction Worker, Diver – and the list could go on. I wouldn’t be surprised if “Startup Founder” ranked somewhere at the top of that list.
Secrets Of An International Assignment
Have you ever wondered why we only ever hear the term “Non-Resident Indian”, and not “Non-Resident any-other-nationality”? Perhaps there is a technical answer deeply embedded in India’s complex tax laws. But viewed from another lens, this group does merit a dedicated terminology. After all, they do constitute by far the largest group expatriates resident abroad1! International assignees are a major sub-group of NRI’s, and the subject of this article.
Marketing, The STP Way
Achieving market leadership requires more than a great product. Read on for the STP approach.
So, your company has developed this great product with lots of cool features and great styling. Before you put it on store shelves, there are a few more actions to take for achieving success. The STP approach integrates time-tested marketing basics to get you there – Segmentation, Targeting and Positioning. In fact, STP necessarily comes before developing the marketing mix!
Marketing Through Influencers
Was watching an old Bengali movie. The protagonist reaches Puri Railway Station. As soon as he alights from the train he is surrounded by Ricksnaw-Wala. Tonga-Wala & T8Xl-Wala offering him a ride to the “best hotel” in town with a complete package offering for 3 days of tour inclusive of a Panda/Priest guided Puja & Tour of the Sacred Sri Jagannath Temple. and a ”Nulia (local lifeguards) guided swimming experience in the rough seas of Puri. etc. The Hero gets very confused but ultimately falls for the smooth-talking Rickshaw Puller and decides to book the hotel which he was recommending.
Now the question is why did our protagonist settle for the hotel which the Rickshaw Puller recommended and did’nt I check in at the more renowned properties of Puri* &. why did the Rickshaw puller so fervently recommend this lesser known notel* The answer to question number 1 is, because of the power of Influences marketing and Answer to question number 2 is ..well ..even a 4-5 year old boy would give you the answer.
Innovation Through Co-Creation
Dr J Robert Oppenheimer, the Father of the Nuclear Bomb, the Director of the Manhattan Project on the 16th of July 1945 famously chanted “Now I am Become Death- The Destroyer of Worlds” from chapter 11, shloka 32 of Sri Sri Bhagavat Gita while watching the massive fireball covering the entire sky at the first nuclear bomb test site at the State of New Mexico, USA.
The “Mantra” Behind Successful Innovations
Many a times a glittering Star Cast, a World-Renowned Director and a Producer with the deepest pockets backed by a mega-budget marketing campaign fail to create a blockbuster hit film, while a small budget film with an unknown star cast goes on to win Oscars.
Lets’ switchover to the great stories around great brands….the story of the authentic Coke recipe being stored at a secret vault at Atlanta, USA or that of the legendary Captain Sanders of Kentucky Fried Chicken who after retirement at the age of 65 founded his global empire.
How To Enhance Sale In “Others Category”
Focus on Sale in “Others Category” with application of 80:20 principle is bound to make you achieve the Targets
Focus is always on major or high volume customers to achieve the Target Volumes & Market Share In all high level review meetings either the focus is on to increase the sale/ Market Share
Five Meetings Needed To Clinch Business Deals Effectively
To clinch the Business deals, Sales person has to display his skills like, Communication, Knowledge of customer’s business, Interpersonal relationship, Negotiations etc… effectively.
In today’s dynamic market, everyone wants to clinch the deals quickly.
Decoding Strategies To Build Stronger Connect With Your Consumers
When a humanitarian crisis like the Corona virus pandemic hit, it was easy to be scared of the future. But, as they say that nothing in life should be feared but understood and when it comes to consumer engagement, this is what brands need to remember. Brands need to be fearless and empathetic in the way they engage with consumers and earn their trust. By showing that they care for their consumers and employees even in this time of crisis, a brand ensures a permanent position in the consumers hearts long after the pandemic.
Around two-thirds of consumers say that brand response to the pandemic will have a ‘huge impact’ on their likelihood of purchasing the same brand’s products and services in the future, a recent Edelman Trust Barometer revealed. While we focus on the response bit, we must also understand that brand messaging has never been more important. Here are a few strategies that brands need to focus on to build trust and sustain it.