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Roller Coaster Ride - Offline Marketing & Sales

By Vidwaan (3 Months program)

Next Batch Start Date 05th October, 2022

Faculty

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Praveen Jaipuriar| CEO-Continental Coffee Pvt. Ltd.| ex-Marketing Head - Dabur India Ltd.

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Abhra Banerjee | ex-Vice President and SBU Head - Havells India Ltd.| ex-Executive Director - Dalmia Bharat Group

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Subir Palit | Country Head - Greenply Industries Ltd.| ex-President Marketing - Sintex Industries Ltd.

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Ashish Kothari | ex-Sr. Vice President - Reliance Industries Ltd. |ex-Global Head of Marketing - Shell

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Raja Chakraborty | ex-Director - Raymond Consumer Care (Home & International Business) | ex-Henkel, Kansai Nerolac Paints Ltd., PepsiCo and Bayer

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Ashok Jaiswar|Group Head Corporate Communications & Consumer Marketing

Program Details

Fast & Exciting capsule of 100 days on Offline Marketing & Sales industry applications.  

The program is entirely tailor-made and taught by only CXOs, CEOs, Vice Presidents, Directors etc. with the sole objective of grooming the industry's best marketers backed with strong fundamentals. The program features alumni of Harvard, Cambridge, INSEAD, IIM, ISB, IE etc.

This program is best for those who:

  • Are working in offline marketing and sales in the industry without any formal education in marketing and sales
  • Students of Marketing
  • Want to make a career in offline Marketing and Sales

To have a better understanding of this program and make an informed decision, please follow these steps:

  1. Watch the video 
  2. Read the below details carefully
  3. Access the Welcome Kit
  4. Sign up to access a program module during the free access period

 

 

As explained in the video, marketing started with offline marketing and continues to occupy the maximum share in the marketing ecosystems. Although the business landscape is continuously changing, marketing and sales in academia have almost remained the same over the last 50 years. This is one of the prime reasons for an ever-increasing gap between what we do in corporate and what we have studied in Marketing and Sales. This program addresses that gap. 

Important highlights of the program

  • Practical immersion at each book level
  • Question bank of more than 1500 quizzes
  • Live expert sessions doubt solving sessions by industry stalwarts
  • Robust Evaluation parameters considering both concept application & practical immersion 
  • Mentorship & interview management program

Program Structure:

The program has nine books covering the following topics:

  • Marketing strategy
  • STP
  • Consumer behaviour
  • Business fundamentals and strategy
  • Market research
  • Marketing Mix
  • Brand management
  • Integrated marketing communication
  • Sales
  • Distribution
  • Trade marketing
  • Loyalty Programs
  • Sales Enablement tools
  • Influencer marketing
  • Marketing Plan

Evaluation Method

During the program, the evaluation will be done considering:

  1. Strategy-Concept Application (Questions based on strategy and practical application)
  2. Practical Immersion – Performance on practical tasks or live campaigns

*The detailed calculations will be explained in the course briefing section (library) once the batch starts.

Program Completion

On successful completion of the program, the certificate will be issued by Vidwaan

Placement support includes:

  • Mentorship program,
  • Interview management session by industry leaders
  • Resume management
  • An exclusive job portal only for Vidwaan students

Payments & Refund Policy

  • Program Fees: 25,000/- + GST (18%)
  • EMI for 6 months available. Pay in EMI* instalments of 3 months (SimApt shall bear interest charged on the EMI)
  • The payment and refund policies are explained in detail in our refund policy section. https://vidwaan.simapt.com/refund-policy

Disclaimer:

The content expressed in any of the Vidwaan programs is solely meant for learning and education purposes. Any reference to a brand, person, company, policy etc., is purely meant for educational purposes. SimApt is not doing any positive or negative canvassing of any brand, company, person or policy etc.

Eligibility for the Program
Minimum Education Qualification

Graduation (Final year students can also apply)

Who can apply:

  • Graduates or equivalent qualification
  • Final year students of Graduation
  • Work-experience in other functions apart from Marketing and sales
Eligibility for the Program
Minimum Work Experience

Work-experience not mandatory