Big Customers Are Very Demanding But If You Win Their Trust, They Are Yours For Long-Term. …

Today I am writing about big customers who always set new benchmarks for commercials as well as service. A sales person always finds it difficult to keep on meeting up these benchmarks. 
In this case the volume of the customer is around 20% of the total sales target. Hence if this customer is not in his fold, the salesman can neither meet his target for volume nor market share.

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Seize The Opportunity

We all are going through an unprecedent crisis there is no doubt about it and this one is going to stay here for a while. This crisis will also change a lot of things and ensure that most of the things are not going to be the same anymore.

The good part is that such crisis comes once or twice in 100 years, the best part is we may most likely not be facing this again in our life time.

As students our strengths are age, energy and being connected.  That’s what we need to harp upon during these uncertain times. If you look at these three pillars individually and merge them together you would realize ways to not just navigate these times but also come out successful.

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What Is The Way To Learn Sales?

In my experience here are the ways in which you can learn sales and be a top-notch professional.
Observe what good salespersons in your organization do – If you are working in a sales organization, this is absolutely important and fastest way to learn. I have observed many strong sales persons (and not all were in sales!) and many interesting styles to sell. Observe very closely how the best sales persons in your organization bring in sales, how do they fix their appointments, how do they ask questions, pitch and handle objections from clients. How do they position themselves and so on.

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Digital – Too Fast To Comprehend, Too Pervasive To Ignore!

“Boss, we will understand the data signals, optimize our search, do some data management, integrate Al, set an evaluation metric…’ a young trainee exults as | look on, wondering whether he can connect the dots.

In another context, | hear a colleague say, ‘Digital marketing will either outdated us or recast us: At a CMO meet recently, we nodded our heads in sombre agreement. ‘If we can synthesize classical marketing with the newly emerging tools of digital, we will lead the change, if not…’

“We will be led, the others echo.

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There Is A Bit Of ‘Marketing Perspective’ In Every Day Life

There is a phrase in Buddhism, “kill the Buddha”, it means that the ideas you have learned to bring you to this point of clarity need to be let go of, if you are to go further and step into your power.

But, why exactly would we want to let go or unlearn?

Does what we already know prevents us from knowing more?

Right from our childhood we are programmed to answer every day at home or school,

What did you learn today?

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Organisational Coma

There is a phrase in Buddhism, “kill the Buddha”, it means that the ideas you have learned to bring you to this point of clarity need to be let go of, if you are to go further and step into your power.

But, why exactly would we want to let go or unlearn?

Does what we already know prevents us from knowing more?

Right from our childhood we are programmed to answer every day at home or school,

What did you learn today?

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What Will I Unlearn Today??

There is a phrase in Buddhism, “kill the Buddha”, it means that the ideas you have learned to bring you to this point of clarity need to be let go of, if you are to go further and step into your power.

But, why exactly would we want to let go or unlearn?

Does what we already know prevents us from knowing more?

Right from our childhood we are programmed to answer every day at home or school,

What did you learn today?

Continue reading