Key Differences Between India & GCC Automobile Market: Must Know For Marketing & Sales

Over the past few years, the automobile sector has been stuck in a quagmire, with floundering sales as a result of slowing economy.

The onset of the Covid-19 pandemic could result in vehicle sales plunging further and the recovery path will be slow.

Even as automakers try to tide over the crisis with virtual showrooms and contactless deliveries, there seems to be a growing concern with Economic factors impacting the automotive Industry as a whole across the World.

In the wake of the slowdown, the auto industry has been requesting the government for support through a viable tax structure in India, taxes for vehicles go as high as 28 percent. Then there are additional levies, mostly charged as a compensation cess that range between one percent and 22 percent, based on a car’s fuel type, length or engine size. A buyer will also have to pay road tax depending on the state of domicile, which could go up to almost 20 percent.

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Managing Perceptions

“I don’t care what others think about me, I just want to get on with doing a good job only”, well good job and hard work surely matters and there is nothing wrong to have such attitude, but such attitude may not be enough for achieving the desired career goals. Personal branding has a key role to play in the development and advancing of one’s career. Creating yourself as a brand at work can often be the deciding factor for a successful career.

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Enabling Strategic Collaboration: Vendor or Partner ??

Today only a few organisations have all the resources & infrastructure to tackle new market opportunities or competition independently, maintain economies of scale, cost efficiency and deep network penetration. Going it alone only, may lead to unreasonable investments and an infrastructure which may require dismantling afterwards. Business partnering can actually be cheaper and more flexible than a merger or acquisition.

“Strategic Business Partnering”, here is in context to an organisation which have manufacturing facilities but still enters into an alliance with another manufacturer for mutually beneficial goals, viz, capacity utilisation for one and for the other catering to the market demands without additional infrastructural fixed investments.Here we are not discussing of relationships viz, of a manufacturing company with trade, financial institutions or a venture capitalist.

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Fallacies of Change Management

It’s often said that at the core, everyone is a Salesperson. Irrespective of the work, level or the profession you are in, as long as you are dealing with people, you are selling something. Hence, shouldn’t sales be second nature to all?

When you set aside the commercial angle of Sales, it is just an exchange of goods, services or ideas, which is an integral part of our daily lives. So, what is the larger definition of Sales? Here’s what I would put it as – anything you do to help another person or provide value to them in exchange for something tangible or intangible, is Sales. And when that exchange entails a monetary value, its commercial sales as we know of it. And when there is no monetary aspect in this exchange, which is very often the case in our daily lives, we seldom think of it as Sales. However, the exchange for some intangible benefit is also Sales in another form.

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