Unlike many skill sets within an organization, marketing is primarily a soft skill. So, obviously, when hiring a marketing person, soft skills should receive priority. Some basic things to look out for:
Demographics:
Is the person being interviewed comfortable with communicating in the local language of the area they are being hired for? And, of course, also comfortable with spoken and written English?
In the hustle to sell, the aspect of professional ethics in marketing is often overlooked. However, this is a critical element if one wishes to achieve consistent success in marketing.
Professional ethics in any field demands that we be honest and truthful with the customer and with ourselves. We should neither overstate the merits of our product nor undermine or run down a competitor’s product.
Emotional connection is what you need to sell your product or service.
People make buying decisions emotionally and justify it logically. If you don’t connect with prospects on an emotional level, they won’t buy.
So, how do you build an emotional connection with both prospects and customers?
Hundreds of books have been written on these topics, and are part of standard sales training programs. This piece will focus on most important, but often ignored topic – MINDSET.
Most failures in sales are driven due to salespersons’ excessive focus on tactics and techniques, in absence of the right Mindset. And having the right Mindset is likely to drive your success no just in sales, but in life.
Seems to be funny to you, not practical, illogical, hard to believe, how come without selling I will be successful in Sales but it’s true and you will actually realize the difference once after you have gone through the below points thoroughly as study says most of the successful people in Sales actually doesn’t sale.
“Lost yesterday, somewhere between sunrise and sunset,
Two golden hours, each set with sixty diamond minutes.
No reward offered, for they are gone forever.”
I was first introduced to the concept of time management way back when there were few things to distract me and compete for my attention. Read the newspaper, daydream, or congregate around the good old water cooler or fountain, depending on what type of company you have worked for, to hook up to the office grapevine
Selling skills are not just a vocational requirement but an essential skill for everyday life. In essence, selling is persuasion, a practice that we engage in at an early stage of our lives and continue to do so through our earthly journey.
“ Why around 80% CMO’s Don’t Make It. What It Takes To Get To The Top”.
The top marketing job in the company is a minefield where many talented executives have failed. While some of this is attributable to the ambiguity of the role itself, its also a function of how a CMO builds consensus among his / her other C-suite peers and looks at his / her department more in terms of the business impact it delivers and not merely a function relegated to marketing activities.
The core principle of Marketing comes from an intersection of science + art + human behaviour. As a lot of you will be starting or planning to accelerate your marketing careers, I am happy to share 5 essential skills that have helped me to be a successful marketer.
In 2008, I was at Microsoft looking after a territory in South India region. The 2008 financial crisis hit hard every business. Majority of business in South India was hit as it was not only impacted by India slowdown but also outsourcing business was hit because it was directly connected to US Economy. It was a tough period, we applied numerous strategies and some clearly proved to be very effective. Those learnings are very useful in the current times during this pandemic as well.