“Pharma Marketing is not my fancy, I want to work in FMCG sector, which has enough space to accommodate my creative juices, speed for the adrenaline rush, competitive intelligence inputs to keep me on my toes”- expressed my marketing colleague. Having worked with the best names in Pharmaceuticals, Medical Nutrition, Medical Devices segments, I – a pharmaceutical physician, have come across creme-de-la-creme of marketing. But to my surprise ,Healthcare Marketing was not their first love. They used to aspire for FMCG, FMCD sectors.