It was early January of 1985, when I landed in Kolkata on my new assignment with Godrej Soaps Ltd (as Godrej Consumer Products, or GCPL, was known then), as a Sales executive. Winter chill pervaded the air, and signs of New Year revelry were visible everywhere, more so on the famed Park Street.
The days of designing a traditional brand strategy is over, the digital ecosystem has added new fields to the foundation of brand strategies. Learning how to apply the new brand science to data with a convincing approach to drive and validate brand marketing strategy is in.
The coronavirus COVID-19 is affecting 213 countries. As long as the world has not found a cure or a vaccine for Covid-19, we may have to adjust to a “new normal”, meaning a new way of living and going about our lives, work and interactions with other people.
In this article, we are going to look into the difficulties and the challenges a normal employee faces during their day to day job-life and we are also going to add few key points on how to manage it efficiently so that we can tackle those challenges with ease.
In this world of deep throat-cutting competition. standing out from others is a must to survive. Unfortunately, it is very hard to keep up with the constant work pressure without loosing our sanity. Managing the pressure and It!! November 2021 adapting to the new, challenging experiences is a hard to master skill. What you must do in these situations is to change the attitude and the approach towards those hurdles. Here are few helpful things you can implement in your day-to-day life to manage that pressure.
As covid spread its nasty pangs, the business of prophecy started working overtime to define how will it change the world and how the new normal will emerge. But almost ten weeks since the near shutdown in most parts of the world, the predictions of new normal have started to fade.
ASWOT Analysis forms the very basis of every decision taken, be it on charting strategies to meet the Vision and Mission of the organization or even for arriving at a well thought of Brand Plan for a Marketer.
Whenever we think about Cricket world cup, A picture of Great Kapil Dev comes in our mind where he is holding the world cup trophy in his hand, a smile on his face and Lord’s gallery in the backdrop.
Was it possible to achieve this glory for an ordinary team without an exceptional leader against the Star-studded team of West Indians?
So how did an ordinary team transform into extraordinary to achieve monumental success & glory?
Only one answer surfaces in my mind – “‘Leadership & Team management”
The relationship between leader and team is dependent on two pillars: Trust & Responsibility.
And to make this objective oriented and to attain greater heights of success, the final aspect is mentoring.
So we will discuss the three parameters of Team management Trust, Responsibility & Mentoring:
The fluctuating impact of COVID-19 on global realty is yet to be fathomed. Due to the overarching uncertainty and sales reaching a standstill, the industry is going through a lot of unprecedented turmoil. Stepping out of the lockdown to continue business operations would require a sincere and robust coping strategy. It will be prudent to admit; that work from home and stay at home are two operating maxims which will need massive assistance from real estate brands in these areas. Brands and businesses which are talking to consumers now, must make sure that you are useful to them and simplifying their lives.
Packaging is the art, science and technology of wrapping, protecting and showcasing products for consumer centric, commercially viable manufacturing, distribution, storage, movement, sale and use with ease for ultimate satisfaction and delight to consumer.
Covid-19 pandemic has adversely affected the Indian print media sector leading to existential crisis for the industry, redefining consumer readinghabits andconsumption of news. With a significant decline in readership, due to dwindling advertisements or a serious disruption in circulation of newspapers and magazines, different media houses have been forced to take extreme steps – from splitting the number of pages, salary cuts, leave without pay for employees or even resorting to shutting down their editions & layoffs. And this onslaught didn’t spare even the editorial teams, the backbone of anynewspaper/ print media.