Marketing

Mobile Wallets – Are They Relevant Today?

Jyoti Leave a comment CXO'sBlogs, Shashank Joshi's Blogs

A digital instrument that converts your Mobile phone into a device for carrying out financial transactions can be defined as a Mobile Wallet. Technology evolved from fixed line phone to a cordless phone to a mobile phone and that got us thinking of how could we add various services to this device and found replacement to various services that were restricted to a desktop or a hand held camera. How could our commercial transactions be left behind? We brought the ability to conduct these on the mobile phone.

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Payment Gateway – What You Should Know Before You Unlock The Doorway To Accepting Digital Payments.

Jyoti Leave a comment CXO'sBlogs, Shashank Joshi's Blogs

After the recent pandemic, the world has realised that if a business has to stay relevant it has to transform itself to its Digital Avatar. If you stop meeting people and want to sell you need an interface to complete the commercial transaction. That interface to accept payments digitally is provided by a payment gateway.

Let’s understand the evolution of plastic money. Visa as founded in 1958 followed by JCB (Japan Commercial Bank) and MasterCard. These names are often referred to as card schemes. These companies issued plastic cards that would be accepted at the merchant location and dependency on cash was reduced. The advent of internet saw businesses going online and payment gateway was evolved as a tool to accept the payments digitally. Today there are various card schemes – Rupay, China Union pay, American Express, Discover to name a few. We are moving from a cash economy to the digital payment world.

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Seize The Opportunity

Jyoti Leave a comment CXO'sBlogs, Shivanandan Pare's Blogs

We all are going through an unprecedent crisis there is no doubt about it and this one is going to stay here for a while. This crisis will also change a lot of things and ensure that most of the things are not going to be the same anymore.

The good part is that such crisis comes once or twice in 100 years, the best part is we may most likely not be facing this again in our life time.

As students our strengths are age, energy and being connected.  That’s what we need to harp upon during these uncertain times. If you look at these three pillars individually and merge them together you would realize ways to not just navigate these times but also come out successful.

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What Is The Way To Learn Sales?

Jyoti Leave a comment CXO'sBlogs, Siddharth Dabhade's Blogs

In my experience here are the ways in which you can learn sales and be a top-notch professional.
Observe what good salespersons in your organization do – If you are working in a sales organization, this is absolutely important and fastest way to learn. I have observed many strong sales persons (and not all were in sales!) and many interesting styles to sell. Observe very closely how the best sales persons in your organization bring in sales, how do they fix their appointments, how do they ask questions, pitch and handle objections from clients. How do they position themselves and so on.

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Digital – Too Fast To Comprehend, Too Pervasive To Ignore!

Jyoti Leave a comment CXO'sBlogs, Trupti Bhandari's Blogs

“Boss, we will understand the data signals, optimize our search, do some data management, integrate Al, set an evaluation metric…’ a young trainee exults as | look on, wondering whether he can connect the dots.

In another context, | hear a colleague say, ‘Digital marketing will either outdated us or recast us: At a CMO meet recently, we nodded our heads in sombre agreement. ‘If we can synthesize classical marketing with the newly emerging tools of digital, we will lead the change, if not…’

“We will be led, the others echo.

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There Is A Bit Of ‘Marketing Perspective’ In Every Day Life

Jyoti Leave a comment CXO'sBlogs, Sivasis Dey's Blogs

There is a phrase in Buddhism, “kill the Buddha”, it means that the ideas you have learned to bring you to this point of clarity need to be let go of, if you are to go further and step into your power.

But, why exactly would we want to let go or unlearn?

Does what we already know prevents us from knowing more?

Right from our childhood we are programmed to answer every day at home or school,

What did you learn today?

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Organisational Coma

Jyoti Leave a comment CXO'sBlogs, Subir Palit's Blogs

There is a phrase in Buddhism, “kill the Buddha”, it means that the ideas you have learned to bring you to this point of clarity need to be let go of, if you are to go further and step into your power.

But, why exactly would we want to let go or unlearn?

Does what we already know prevents us from knowing more?

Right from our childhood we are programmed to answer every day at home or school,

What did you learn today?

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What Will I Unlearn Today??

Jyoti Leave a comment CXO'sBlogs, Subir Palit's Blogs

There is a phrase in Buddhism, “kill the Buddha”, it means that the ideas you have learned to bring you to this point of clarity need to be let go of, if you are to go further and step into your power.

But, why exactly would we want to let go or unlearn?

Does what we already know prevents us from knowing more?

Right from our childhood we are programmed to answer every day at home or school,

What did you learn today?

Continue reading

Fallacies of Change Management

Jyoti Leave a comment CXO'sBlogs, Sunil Thekkepat's Blogs

How often have you heard or read about ‘Change Management’? And how often have you heard about the clichéd but the true phrase “Change is the only constant”? There would be hundreds and thousands of books and articles on Change Management

Yet, I’m taking a punt to write on the same, for the simple reason that this seems to be the underlying theme in many businesses today. While you could deny and choose to ignore at your own peril, but the smartness lies in accepting this arduous fact of life. However, while a lot has been written and said about what to do in Change Management, I would like to dwell on some of the fallacies in Change management and hence what you should avoid. Here are 7 of them

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