In my 24 years of experience in the lighting industry, I’ve had the privilege of witnessing and contributing to its dynamic growth. The industry’s rapid evolution has presented unique challenges and opportunities, especially in building and leading high-performance teams
It’s often said that at the core, everyone is a Salesperson. Irrespective of the work, level or the profession you are in, as long as you are dealing with people, you are selling something. Hence, shouldn’t sales be second nature to all?
When you set aside the commercial angle of Sales, it is just an exchange of goods, services or ideas, which is an integral part of our daily lives. So, what is the larger definition of Sales? Here’s what I would put it as – anything you do to help another person or provide value to them in exchange for something tangible or intangible, is Sales. And when that exchange entails a monetary value, its commercial sales as we know of it. And when there is no monetary aspect in this exchange, which is very often the case in our daily lives, we seldom think of it as Sales. However, the exchange for some intangible benefit is also Sales in another form.
Whenever we think about Cricket world cup, A picture of Great Kapil Dev comes in our mind where he is holding the world cup trophy in his hand, a smile on his face and Lord’s gallery in the backdrop.
Was it possible to achieve this glory for an ordinary team without an exceptional leader against the Star-studded team of West Indians?
So how did an ordinary team transform into extraordinary to achieve monumental success & glory?
Only one answer surfaces in my mind – “‘Leadership & Team management”
The relationship between leader and team is dependent on two pillars: Trust & Responsibility.
And to make this objective oriented and to attain greater heights of success, the final aspect is mentoring.
So we will discuss the three parameters of Team management Trust, Responsibility & Mentoring:
Existing empirical research confirms that there is a positive relationship between reputation management and development of corporate houses. Corporations have long since realized the importance of managing the reputation that will sustain their advancement in the age of competitive business management. People share different perceptions about what constitutes a corporate reputation and the role of communications in balancing it.
It’s a familiar feeling – you’re scrolling through your social media posts and you notice a pattern emerging. It’s subtle; you don’t really realise it till you make a conscious effort to really think about what you’re consuming, but you gradually realise that the curated content is aligned with your general worldview. It’s an experience similar to shopping online and OTT platform viewing – the recommendations and suggestions offered to us are closely aligned with the choices we have made on those platforms in the past. The more of something we choose, the more of it we are offered the next time.
The communications industry is an apt reflection of our time: fast-paced and in need of constant evolution. Especially during crises, well-devised communications can become the quickest tool in ensuring business continuity and responding to unprecedented situations.
When the pandemic struck, a one-of-a-kind black swan event that few communication professionals had seen before in their careers – it proved difficult to determine how to reach out to stakeholders. With business goals compromised, cultural shifts inevitable and expectations from brands rapidly changing – most organizations around the world hadn’t factored in the possibility of something this unthinkable: and reeled in shock for weeks before formulating an appropriate communications strategy. With businesses of all sizes affected, communication leaders were faced with an anxious audience that required messages that showed depth of emotion, while still being disruptive
How often have you heard or read about ‘Change Management’? And how often have you heard about the clichéd but the true phrase “Change is the only constant”? There would be hundreds and thousands of books and articles on Change Management
Yet, I’m taking a punt to write on the same, for the simple reason that this seems to be the underlying theme in many businesses today. While you could deny and choose to ignore at your own peril, but the smartness lies in accepting this arduous fact of life. However, while a lot has been written and said about what to do in Change Management, I would like to dwell on some of the fallacies in Change management and hence what you should avoid. Here are 7 of them